Cultural Dimension of International Business

ISBN-10: 0131927671

ISBN-13: 9780131927674

Edition: 5th 2006 (Revised)

Authors: Gary Ferraro
List price: $53.33
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Description: The text demonstrates how the theory, methods, and insights of cultural anthropology can influence, in a positive way, the conduct of international business operations, be they negotiating, managing, or marketing. KEY TOPICS: It explores (1) such general concepts as culture, ethnocentrism, and culture change; (2) the nature of the communication process, both linguistic and nonverbal communication; (3) a typology of value contrasts that can be applied anywhere in the world to help diagnose potential breakdowns in business communication; (4) a number of ways of collecting relevant culture-specific data on any of the hundreds of different national cultures of the world; and (5) a set of valuable skills and competencies that are vital for becoming a world class business person. MARKET: For cross-cultural trainers and human resources personnel.

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Book details

List price: $53.33
Edition: 5th
Copyright year: 2006
Publisher: Prentice Hall PTR
Publication date: 2/9/2005
Binding: Paperback
Pages: 224
Size: 6.00" wide x 9.00" long x 0.25" tall
Weight: 0.594
Language: English

Gary Ferraro is an applied anthropologist who conducted research for extended periods of time in Kenya and Swaziland. He has served as a consultant/cross-cultural trainer for large organizations (USAID, the Peace Corps, the World Bank) and large international corporations such as IBM and G.E. Plastics. He currently works with businesses to help them cope with cultural differences at home and abroad.

Cultural Anthropology and International Business
Cultural and International Business: A Conceptual Approach
Communicating across Cultures: Language
Communicating across Cultures: The Nonverbal Dimension
Contrasting Cultural Values
Negotiating across Cultures
Coping with Culture Shock
Developing Global Managers
Cross-Cultural Scenario Discussions
Locating Relevant Cultural Information
References
Index
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