Introduction to Revenue Management for the Hospitality Industry Principles and Practices for the Real World

ISBN-10: 0131885898

ISBN-13: 9780131885899

Edition: 2009

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Description:

Addressing an emerging course in hospitality management, this one-of-a-kindnbsp;book outlines the basic elements of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model as a guiding framework, it shows how to develop, implement, and evaluate a strategic management process. Professional profiles highlight key issues and career paths, while application chapters relate material to each segment of the hospitality industry.nbsp; A final chapter looks at trends and forecasts the future evolution of this important new field.Revenue management professionals in the hospitality industry.
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Book details

List price: $150.40
Copyright year: 2009
Publisher: Prentice Hall PTR
Publication date: 1/14/2008
Binding: Paperback
Pages: 352
Size: 7.00" wide x 9.00" long x 0.50" tall
Weight: 1.254
Language: English

An Introduction
A History
Customers' Knowledge and Consumer Behavior
Market Segmentation and Selection
Internal Assessment and Competitive Analysis
Economic Principles and Demand Forecasting
Reservations and Channels of Distribution
Dynamic Value Based Pricing
Channel and Inventory Management
The Revenue Management Team
Strategic Management and Following the RevMAP
Tools, Tactics, and Resources
Applications in Lodging and Food & Beverage
Applications in Sports, Entertainment, and Event Management
Applications in Cruise, Spa, and Luxury RV Resorts
Applications in Golf, Gaming, and Theme Parks
Legal and Ethical Issues and Potential Bumps in the Road
Crystal Ball
Glossary
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