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Technology Strategy for Managers and Entrepreneurs

ISBN-10: 0131879324
ISBN-13: 9780131879324
Edition: 2009
Authors: Scott Shane
List price: $150.60 Buy it from $15.17
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Description: This book emphasizes how the future manager can use strategic management of innovation and technology to enhance firm performance. This book covers the evolution of technology, meeting consumer needs, capturing values generated from investments,  More...

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Book details

List price: $150.60
Copyright year: 2009
Publisher: Prentice Hall PTR
Publication date: 4/3/2008
Binding: Paperback
Pages: 432
Size: 8.25" wide x 10.25" long x 1.00" tall
Weight: 2.244
Language: English

This book emphasizes how the future manager can use strategic management of innovation and technology to enhance firm performance. This book covers the evolution of technology, meeting consumer needs, capturing values generated from investments, development of technology strategy, and implementation of the strategy. This book is designed to teach professionals in business, engineering, and science how to use the strategic management of innovation to enhance firm performance.

Introduction
Understanding Technological Change
Technology Evolution
Technology Adoption and Diffusion
Sources of Innovation
Coming up with Innovations
Project Selection
Customer Needs
New Product Development
Benefiting from Innovation
Patents
Trade Secrets, Trademarks, and Copyrights Strategically
Capturing Value from Innovation
Competitive Advantage in High Tech Industries
Technical Standards
Strategy in Networked Industries
Formulating Technology Strategy
Collaboration Strategies
Strategic Human Resource Management of Technical Professionals
Organization Structure for Technology Strategy

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