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Preface | |
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About the Author | |
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The Fortune at the Bottom of the Pyramid | |
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The Market at the Bottom of the Pyramid | |
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The Power of Dominant Logic | |
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The Nature of the BOP Market | |
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There Is Money at the BOP | |
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Access to BOP Markets | |
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The BOP Markets Are Brand-Conscious | |
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The BOP Market Is Connected | |
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BOP Consumers Accept Advanced Technology Readily | |
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The Market Development Imperative | |
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Create the Capacity to Consume | |
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The Need for New Goods and Services | |
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Dignity and Choice | |
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Trust Is a Prerequisite | |
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Benefits to the Private Sector | |
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Products and Services for the BOP | |
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A Philosophy for Developing Products and Services for the BOP | |
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Twelve Principles of Innovation for BOP Markets | |
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Making It Happen | |
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Conclusion | |
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BOP: A Global Opportunity | |
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Engaging the BOP | |
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Local Growth Opportunities | |
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Learning to Grow | |
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Local Innovations and Global Opportunity | |
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BOP Solutions for Developed Markets | |
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Lessons for MNCs from BOP Markets | |
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Capital Intensity | |
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Sustainable Development | |
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Innovations | |
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The Cost of Managing | |
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Learning to Live in a Network of Relationships | |
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The Ecosystem for Wealth Creation | |
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Market-Oriented Ecosystem | |
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Ecosystems for a Developing Country | |
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Learning the Sanctity of Contracts | |
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Reducing Inequities in Contracts | |
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Building Governance Capabilities Among the Poor | |
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Reducing Corruption: Transaction Governance Capacity | |
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Are the Poor Poor? | |
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Transaction Governance Capacity (TGC) | |
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Building TGC | |
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The Andhra Pradesh e-Governance Story | |
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eSeva | |
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Center for Good Governance | |
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Impediments | |
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Lessons from the Andhra Pradesh Experiment | |
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List of eSeva Services | |
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Development as Social Transformation | |
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Development as Social Transformation | |
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Breaking Down Barriers to Communication | |
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BOP Consumers Upgrade | |
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Gaining Access to Knowledge | |
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Identity for the Individual | |
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Women Are Critical for Development | |
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Evolving Checks and Balances | |
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The Real Test: From the Pyramid to the Diamond | |
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Business Success Stories from the Bottom of the Pyramid | |
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Financing the Poor | |
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Aravind Eye Care-The Most Precious Gift | |
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Energy for Everyone | |
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Agricultural Advances for the Poor-The EID Parry Story | |
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Retail for the Poor | |
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Information Technology to the Poor | |
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The Jaipur Foot Story | |
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Health Alerts for All | |
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Transparent Government | |
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The Annapurna Salt Story | |
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Homes for the Poor-The CEMEX Story | |
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From Hand to Mouth-The HHL Soap Story | |
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On the Web at Whartonsp.com | |
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Video Success Stories: 35 minutes of video success stories filmed on location in the bottom of the pyramid in India, Peru, Mexico, Brazil, and Venezuela | |
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Casas Bahia (3:54) | |
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CEMEX (3:07) | |
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Annapurna Salt (4:05) | |
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Hindustan Lever Limited (4:16) | |
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Jaipur Foot (4:40) | |
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Aravind Eye Care (6:08) | |
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ICICI Bank (4:23) | |
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ITC e-Choupal (4:08) | |
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EID Parry (4:12) | |
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Voxiva (3:33) | |
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E+Co/Tecnosol (4:34) | |
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Andhra Pradesh (3:30) | |
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Full Success Case Stories in pdf format | |
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The Market at the Bottom of the Pyramid | |
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Casas Bahia: Fulfilling a Dream | |
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CEMEX: Innovation in Housing for the Poor | |
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Known Problems and Known Solutions: What Is the Missing Link? | |
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The Annapurna Salt Story: Public Health and Private Enterprise | |
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Selling Health: Hindustan Lever Limited and the Soap Market | |
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Known Problems and Unique Solutions | |
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Jaipur Foot: Challenging Convention | |
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The Aravind Eye Care System: Delivering the Most Precious Gift | |
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Known Problems and Systemwide Reform | |
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ICICI Bank: Innovations in Finance | |
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The ITC e-Choupal Story: Profitable Rural Transformation | |
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The EID Parry Story | |
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Scaling Innovations | |
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The Voxiva Story | |
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Innovations in Energy: E+Co's Investing in Tecnosol | |
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Creating Enabling Conditions for the Development of the Private Sector | |
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Citizen Centricity: E-Governance in Andhra Pradesh | |
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The EID Parry Story | |
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Innovations in Energy: E+Co's Investment in Tecnosol | |
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Citizen Centricity: E-Governance in Andhra Pradesh | |
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Biographies of the Researchers/Writers of the Success Case Stories from The Fortune at the Bottom of the Pyramid | |
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About the Video Success Stories | |
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Index | |