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| Preface: What's Past Is Prologue | |
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| Introduction: The Wizard of Aaaahs | |
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| The Mission-Critical Presentation | |
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| The Art of Telling Your Story | |
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| A New Approach to Presentations | |
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| The Psychological Sell | |
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| Company Examples: Cisco Systems | |
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| Microsoft | |
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| You and Your Audience | |
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| The Problem with Presentations | |
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| The Power Presentation | |
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| Persuasion: Getting from Point A to Point B | |
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| Audience Advocacy | |
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| Getting Aha!s | |
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| Company Examples: Network Appliance | |
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| Luminous Networks | |
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| The Power of the WIIFY | |
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| What's In It For You? | |
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| WIIFY Triggers | |
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| The Danger of the Wrong "You" | |
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| Company Examples: Brooktree | |
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| Netflix | |
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| Luminous Networks | |
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| Getting Creative: The Expansive Art of Brainstorming | |
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| The Data Dump | |
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| Managing the Brainstorm: The Framework Form | |
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| Brainstorming: Doing the Data Dump Productively | |
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| Focus before Flow | |
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| Company Example: Adobe Systems | |
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| Finding Your Flow | |
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| The 16 Flow Structures | |
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| Which Flow Structure to Choose? | |
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| Guidelines for Selecting a Flow Structure | |
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| The Value of Flow Structures | |
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| The Four Critical Questions | |
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| Company Examples: Intel | |
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| Cisco Systems | |
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| BioSurface Technology | |
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| Tanox | |
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| Cyrix | |
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| Compaq Computer | |
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| ONI Systems | |
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| Epimmune | |
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| Capturing Your Audience Immediately | |
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| Seven Classic Opening Gambits | |
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| Compound Opening Gambits | |
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| Linking to Point B | |
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| Tell 'em What You're Gonna Tell 'em 90 Seconds to Launch | |
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| Winning Over the Toughest Crowd | |
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| Company Examples: Intuit Software | |
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| DigitalThink | |
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| Mercer Management Consulting | |
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| Cisco Sytems | |
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| Yahoo! Macromedia | |
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| Argus Insurance | |
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| TheraTech | |
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| Microsoft | |
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| Network Appliance | |
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| Cyrix | |
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| ONI Systems | |
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| Laurel Elementary School | |
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| Communicating Visually | |
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| The Proper Role of Graphics | |
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| Presenter Focus | |
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| Less Is More | |
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| Perception Psychology | |
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| Graphic Design Elements | |
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| Company Example: Microsoft | |
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| Making the Text Talk | |
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| Bullets Versus Sentences | |
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| Wordwrap | |
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| Crafting the Effective Bullet Slide | |
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| Minimize Eye Sweeps with Parallelism | |
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| Using the Build | |
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| Bullet Levels | |
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| Verbal Style | |
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| Visual Style | |
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| Text Guidelines | |
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| Making the Numbers Sing | |
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| The Power of Numeric Graphics | |
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| Bar Charts | |
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| Pie Charts | |
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| Typography in Numeric Graphics | |
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| The Hockey Stick | |
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| Using Graphics to Help Your Story Flow | |
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| The 35,000-Foot Overview | |
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| Graphic Continuity Techniques | |
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| Presenter Focus Revisited | |
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| Graphics and the 35,000-Foot View | |
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| Company Examples: Intel | |
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| Modex Therapeutics | |
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| Bringing Your Story to Life | |
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| Verbalization: The Magic Ingredient | |
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| Spaced Learning | |
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| Internal Linkages | |
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| Internal Linkages in Action | |
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| Phraseology | |
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| Company Example: Central Point Software | |
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| Customizing Your Presentation | |
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| The Power of Customization | |
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| The Illusion of the First Time | |
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| External Linkages | |
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| Gathering Material for Customization | |
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| External Linkages in Action | |
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| Company Examples: Integral Capital Partners | |
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| Cisco Systems | |
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| Pitching in the Majors | |
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| End with the Beginning in Mind | |
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| It All Starts with Your Story | |
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| Practice, Practice, Practice | |
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| Every Audience, Every Time | |
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| Company Example: Microsoft | |
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| Tools of the Trade | |
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| Presentation Checklist | |
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| Acknowledgments | |
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| Index | |