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Strategic Management Cases

ISBN-10: 0131871307
ISBN-13: 9780131871304
Edition: 11th 2007 (Revised)
Authors: Fred David
List price: $124.67
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Description: "Strategic Management Cases,11e" offers a practitioner-oriented perspective; focuses on skill-building in all major areas of strategy formation, implementation, and evaluation; and contains the most up-to-date compilation of cases available. The 38  More...

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Book details

List price: $124.67
Edition: 11th
Copyright year: 2007
Publisher: Pearson Education
Binding: Paperback
Pages: 432
Size: 8.00" wide x 10.00" long x 0.75" tall
Weight: 1.694
Language: English

"Strategic Management Cases,11e" offers a practitioner-oriented perspective; focuses on skill-building in all major areas of strategy formation, implementation, and evaluation; and contains the most up-to-date compilation of cases available. The 38 featured cases include in the 11th edition are mostly organized into pairs of rivals competing within various industries, such as cases on: Merck and Pfizer, Kellogg and Hershey Foods, Apple Computer and Dell Computer, Jet Blue Airways and AirTran Airways, USA Truck and Yellow Roadway, Wells Fargo and Janus Capital Group, Verizon Communicationsand XM Satellite Radio and Samsonite and Mohawk Industries. For consultants and other strategic planners.

Manufacturing Companies
Computers
Apple Computer, 1
Dell Computer
Beverage
PepsiCo
Molson Coors
Food
Hershey Foods
Kellogg
Freddo
Ice Cream (in Argentina), 2
Pharmaceuticals
Merck
Pfizer
Sports-Oriented
Callaway Golf, 1
Harley-Davidson, 1
Personal Care Products
Liz Claiborne
Procter & Gamble
Household Products
Samsonite Corp
Mohawk Industries
Automobiles
General Motors
Service Companies
Telecommunications
Verizon, 1
XM Satellite Radio
Airlines
Jet Blue

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