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Strategy and Tactics of Pricing A Guide to Growing More Profitably

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ISBN-10: 0131856774

ISBN-13: 9780131856776

Edition: 4th 2005 (Revised)

Authors: John Hogan, Thomas T. Nagle

List price: $91.50
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Book details

List price: $91.50
Edition: 4th
Copyright year: 2005
Publisher: Routledge
Publication date: 12/14/2005
Binding: Hardcover
Pages: 368
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 1.298
Language: English

Tactical Pricing
Pricing Strategy
Value Creation
Price Structure
Price and Value Communication
Pricing Policy
Price Level
Costs
Financial Analysis
Competition
Channels of Distribution
Pricing Over the Product Life Cycle
Price and Value Measurement
Ethics and the Law