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| Introduction to E-commerce | |
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| The Revolution is Just Beginning | |
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| Learning Objectives | |
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| Amazon at 10: Profitable at Last | |
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| E-commerce: The Revolution Is Just Beginning | |
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| E-commerce: A Brief History | |
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| Understanding E-commerce: Organizing Themes | |
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| Case Study: P2P Networks Continue to Rock, But For How Long? | |
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| Review | |
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| Key Concepts | |
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| Questions | |
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| Projects | |
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| Web Site Resources | |
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| E-commerce Business Models and Concepts | |
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| Learning Objectives | |
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| Online Groceries: Up from the Embers | |
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| E-commerce Business Models | |
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| Major Business-to-Consumer (B2C) Business Models | |
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| Major Business-to-Business (B2B) Business Models | |
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| Business Models in Emerging E-commerce Areas | |
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| How the Internet and the Web Change Business: Strategy, Structure and Process | |
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| Case Study: Priceline.com and the Search for a Business Model that Works | |
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| Review | |
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| Key Concepts | |
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| Questions | |
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| Projects | |
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| Web Site Resources | |
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| Technology Infrastructure for E-commerce | |
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| The Internet and World Wide Web: E-commerce Infrastructure | |
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| Learning Objectives | |
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| Web 2.0: Mashups Prople New Web Services | |
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| The Internet: Technology Background | |
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| The Internet Today | |
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| Internet II: The Future Infrastructure | |
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| The World Wide Web | |
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| The Internet and the Web: Features | |
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| Case Study: Akamai Technologies: The Web's Content Distributor | |
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| Review | |
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| Key Concepts | |
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| Questions | |
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| Projects | |
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| Web Site Resources | |
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| Building an E-commerce Web Site | |
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| Learning Objectives | |
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| Right-Sizing a Web Site? | |
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| Building an E-commerce Web Site: A Systematic Approach | |
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| Choosing Server Software | |
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| Choosing the Hardware for an E-commerce Site | |
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| Other E-commerce Site Tools | |
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| Case Study: REI: Multi-channel Champ Rebuilds Web Site | |
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| Review | |
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| Key Concepts | |
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| Questions | |
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| Projects | |
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| Web Site Resources | |
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| Security and Encryption | |
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| Learning Objectives | |
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| The Merchant Pays | |
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| The E-commerce Security Environment | |
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| Security Threats in the E-commerce Environment | |
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| Technology Solutions | |
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| Policies, Procedures, and Laws | |
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| Case Study: VeriSign - The Web's Security Blanket | |
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| Review | |
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| Key Concepts | |
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| Questions | |
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| Projects | |
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| Web Site Resources | |
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| E-commerce Payment Systems | |
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| Learning Objectives | |
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| PayPal: The Money's in the E-mail | |
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| Payment Systems | |
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| Credit Card E-commerce Transactions | |
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| E-commerce Digital Payment Systems in the B2C Arena | |
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| Electronic Billing Presentment and Payment | |
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| B2B Payment Systems | |
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| Case Study: CheckFree - On Top of Electronic Billing | |
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| Review | |
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| Key Concepts | |
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| Questions | |
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| Projects | |
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| Web Site Resources | |
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| Business Concepts and Social Issues | |
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| E-commerce Marketing Concepts | |
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| Learning Objectives | |
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| Netflix Develops and Defends Its Brand | |
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| Consumers Online: The Internet Audience and Consumer Behavior | |
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| Basic Marketing Concepts | |
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| Internet Marketing Technologies | |
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| B2C and B2B E-commerce Marketing and Branding Strategies | |
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| Online Market Research: Knowing Your Customer | |
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| Case Study: Liquidation.com: B2B Marketing Basics on a Budget | |
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| Review | |
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| Key Concepts | |
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| Questions | |
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| Projects | |
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| Web Site Resources | |
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| E-commerce Marketing Communications | |
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| Learning Objectives | |
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| ESPN Motion: Targeting the 18 - to - 34 Males | |
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| Marketing Communications | |
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| Understanding the Costs and Benefits of Online Marketing Communications | |
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| The Web Site as a Marketing Communications Tool | |
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| Case Study: Adware, Spyware, Ad Bombs, Ambush Marketing, and Customer Hijacking: Invasive Marketing Techniques Grow on the Web | |
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| Review | |
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| Key Concepts | |
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| Questions | |
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| Projects | |
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| Web Site Resources | |
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| Ethical, Social, and Political Issues in E-commerce | |
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| Learning Objectives | |
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| Warez Hackers End up in the Slammer | |
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| Understanding Ethical, Social, and Political Issues in E-commerce | |
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| Privacy and Information Rights | |
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| Intellectual Property Rights | |
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| Governance | |
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| Public Safety and Welfare | |
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| Case Study: Print the Library [Online]: Is Google Playing Fair, or Just Out to Make a Buck? | |
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| Review | |
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| Key Concepts | |
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| Questions | |
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| Projects | |
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| Web Site Resources | |
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| E-commerce in Action | |
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| Retailing on the Web | |
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| Learning Objectives | |
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| Blue Nile Sparkles For Your Cleopatra | |
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| The Retail Sector | |
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| Analyzing the Viability of Online Firms | |
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| E-commerce in Action: E-tailing Business Models | |
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| Some Common Themes in Online Retailing | |
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| Case Study: L.L. Bean-Scaling the E-commerce Mountain | |
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| Review | |
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| Key Concepts | |
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| Questions | |
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| Projects | |
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| Web Site Resources | |
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| Online Service Industries | |
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| Learning Objectives | |
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| NetBank Expands: The Future of Branchless Banking | |
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| The Service Sector: Offline and Online | |
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| Online Financial Services | |
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| Online Travel Services | |
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| Career Services | |
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| Case Study: IAC/InterActiveCorp: Online Services Conglomerate | |
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| Review | |
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| Key Concepts | |
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| Questions | |
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| Projects | |
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| Web Site Resources | |
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| B2B E-commerce: Supply Chain Management and Collaborative Commerce | |
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| Learning Objectives | |
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| Volkswagen Builds Its B2B Net Marketplace | |
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| B2B E-commerce and Supply Chain Management | |
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| Net Marketplaces | |
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| Private Industrial Networks | |
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| Case Study: Siemens Clicks with Click2procure | |
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| Review | |
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| Key Concepts | |
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| Questions | |
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| Projects | |
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| Web Site Resources | |
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| Auctions, Portals, and Communities | |
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| Learning Objectives | |
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| Auction Fever | |
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| Auctions | |
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| E-commerce Portals | |
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| Online Communities | |
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| Case Study: iVillage Discovers the Path to Success | |
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| Review | |
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| Key Concepts | |
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| Questions | |
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| Projects | |
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| Web Site Resources | |
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| Online Content Providers: Digital Media | |
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| Learning Objectives | |
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| The Wall Street Journal Online | |
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| Online Content | |
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| The Online Publishing Industry: Newspapers, Books, and Magazines | |
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| The Online Entertainment Industry | |
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| Case Study: AOL and Google Together | |
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| Review | |
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| Key Concepts | |
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| Questions | |
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| Projects | |
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| Web Site Resources | |
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| References | |
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| Index | |
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| Credits | |