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| Preface | |
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| Warm-Up: The Business of Sports | |
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| Putting the Business of Sports in Perspective | |
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| Sports Really Are Big Business | |
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| Befuddled Fans | |
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| Player Skepticism and Owner Exasperation | |
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| Demand, Supply, and Sports Market Outcomes | |
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| Demand and Sports Revenue | |
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| Scarcity in Sports | |
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| Demand Theory in Sports | |
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| Lessons from Demand | |
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| Market Power | |
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| Willingness to Pay and Consumers' Surpluses | |
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| Price Elasticity, Total Revenue, and Marginal Revenue | |
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| Lessons from Total and Marginal Revenue | |
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| Elasticity and Price Discrimination | |
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| Revenue Data | |
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| The Market for Sports Broadcast Rights | |
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| Setting the Stage: The Media in Sports | |
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| Ads and Preference Formation | |
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| Basics of the Sports Broadcast Rights Market | |
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| Sports Leagues and Their Broadcast Rights | |
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| Media Provider Ownership of Sports Teams | |
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| Firms and Their Advertising Choice | |
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| Extending the Definition of the MRP of Ads from the Advertiser's Perspective | |
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| The Beer Wars | |
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| Sponsorship | |
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| Big Rights Money and Its Impacts | |
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| Team Cost, Profit, and Winning | |
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| Profit Maximizing Owners? | |
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| The Short Run Versus the Long Run | |
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| Short-Run Production and Costs | |
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| Long-Run Production and Costs | |
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| Profit Analysis | |
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| Profits and Quality Choice in the Long Run | |
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| Real-World Case Study: The San Antonio Spurs | |
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| Sports Market Outcomes, Part I: Leagues, Team Location, Expansion, and Negotiations | |
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| Why Leagues? Making Play and Profits | |
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| Territory Definition and Protection | |
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| Expansion and Relocation | |
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| Negotiations | |
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| Sports Market Outcomes, Part II: Leagues and Competitive Balance | |
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| Competitive Imbalance | |
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| Remedies for Competitive Imbalance | |
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| The Market for Talent and Labor Relations | |
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| The Value of Sports Talent | |
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| The Value of Athletes | |
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| The Marginal Revenue Product Explanation | |
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| Equilibrium in the Talent Market: Graphical Analysis | |
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| Real-World MRP Insights | |
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| The Value of Athletes: Special Cases | |
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| Discrimination in Pay and Hiring: Introduction | |
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| Economic Findings on Pay Discrimination | |
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| Discrimination in Hiring | |
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| The History of Player Pay | |
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| Restricting Competition over Talent | |
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| Restricting Competition over Incoming Players: The Draft | |
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| Restricting Competition over League Players: The Reserve. Clause | |
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| The Value of Reduced Competition over Players | |
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| What About Competitive Balance? | |
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| Labor Relations in Pro Sports | |
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| Modern Sports Labor Relations | |
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| Union Goals, Organizational Problems, and Governance | |
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| Basic Bargaining: Game Theory | |
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| Work Stoppages | |
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| Labor Relations in MLB | |
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| Labor Relations in the NBA | |
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| Labor Relations in the NFL | |
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| Labor Relations in the NHL | |
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| Government and the Sports Business | |
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| Subsidies and Economic Impact Analysis | |
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| The Logic of Sports Team Subsidies | |
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| Cost-Benefit Analysis Concepts in Sports | |
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| Estimates of Subsidy Costs | |
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| Estimates of Subsidy Benefits | |
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| Are the Costs of Subsidies Worth It? | |
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| The Stadium Mess | |
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| Rational Actor Explanations in Politics: General Insights | |
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| Owners as Beneficiaries of Rational Actor Subsidy Politics | |
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| The Role of Leagues in Rational Actor Subsidy Politics | |
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| The Stadium Mess Explained | |
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| Direct Democracy and the Stadium Mess | |
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| First Down and $782 Million to Go in Seattle | |
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| Altering the Politics of Stadium Subsidies | |
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| Taxes, Antitrust, and Competition Policy | |
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| Taxes | |
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| Antitrust | |
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| The Impacts of Special Tax and Antitrust Status | |
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| Rational Actor Politics, Taxes, and Antitrust | |
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| Competition Policy | |
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| College Sports | |
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| College Sports | |
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| College Sports Really Are Big Business | |
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| Demand and College Sports Revenue | |
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| The Market for College Sports Broadcasts | |
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| Cost, Profits, and Quality | |
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| Sports Market Outcomes: Athletic Departments, Conferences, and the NCAA | |
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| Sports Market Outcomes: Competitive Balance | |
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| The Value of College Sports Talent | |
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| A Synopsis of Remaining Issues | |
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| Glossary | |
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| Index | |