Consumer Economics Issues and Behaviors

Name: Consumer Economics Issues and Behaviors
Price: 3.87 USD
Availability: InStock
ISBN: 9780131590496

ISBN-10: 0131590499

ISBN-13: 9780131590496

Edition: 2nd 2009

Authors: Elizabeth B. Goldsmith

List price: $159.60

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Description:

This book provides an up-to-date look at the consumer movement and the intricacies of consumer behavior. It addresses who buys what, how, when, and why. It also looks at the forces that impact consumer choice in an ever-changing and often turbulent world-all using a balanced casebook approach. This edition emphasizes the consumer power model, includes more on personal finance and reflects the latest consumption shifts and impact consumers have on product development, advertising, packaging and promotion.Anyone interested in consumer behavior.

Book details

List price: $159.60
Edition: 2nd
Copyright year: 2009
Publisher: Prentice Hall PTR
Publication date: 8/12/2008
Binding: Hardcover
Pages: 528
Size: 8.00" wide x 10.00" long x 1.00" tall
Weight: 2.398
Language: English




Consumer Perspectives



Consumers in a Changing World



The Consumer Movement



Consumer Theories and Developing a Model



Consumer Protection



Consumer Responsibilities, Redress, and Law



Government Protection, Nongovernmental Proconsumer Groups, and Media



Consumers in the Marketplace



Buying Process, Brands, and Product Development



Decision Making and the Influence of Advertising



Food and Beverage Issues



Health and Wellness Issues



Ownership, Safety and Repairs



The Internet and Identity Theft



Being a Better Consumer of Housing and Vehicles



Consumers in the Financial Marketplace



Saving, Banking, Debt, and Credit Issues



Insurance and Investment Issues



Emerging Consumer Issues and the Global Perspective



Ethics and Globalization