Fashion From Concept to Consumer

Name: Fashion From Concept to Consumer
Price: 6.75 USD
Availability: InStock
ISBN: 9780131590335

ISBN-10: 0131590332

ISBN-13: 9780131590335

Edition: 9th 2008

Authors: Gini S. Frings, Gini Stephens Frings

List price: $125.40

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Description:

Fashion: From Concept to Consumertells the entire story of how the fashion business works.It includes the processes involved with producing raw materials, apparel, and accessories, as well as the retail businesses that sell fashion merchandise to the public. Each chapter contains a career focus, chapter objectives, review questions, terminology, and projects to aid in reviewing the subject matter. This edition includes new information on globalization, manufacturing technologies, branding, retailing and more!An invaluable tool for anyone who wants to know more about fashion and the fashion business, retail store buyers and merchandise managers, or merchandisers and designers working for…

Book details

List price: $125.40
Edition: 9th
Copyright year: 2008
Publisher: Prentice Hall PTR
Publication date: 9/27/2007
Binding: Hardcover
Pages: 496
Size: 8.75" wide x 11.00" long x 1.00" tall
Weight: 2.838
Language: English




The Fundamentals of Fashion



Fashion Development



Consumer Demand and Fashion Marketing



Fashion Change and Consumer Acceptance



Fashion Research and Resources



The Raw Materials of Fashion



Textile Fiber and Fabric Production



Textile Product Development and Marketing



Trimmings, Leather, and Fur



Fashion Manufacturing



International Fashion



Product and Design Development



Apparel Production and Global Sourcing



Accessory and Fur Manufacturing



Wholesale Marketing and Distribution



Fashion Retailing



Retailing



Retail Fashion Merchandising



Retail Fashion Marketing


Appendix: Career Guidelines Fashion Industry Terminology


Index