Strategic Management and Competitive Advantage Concepts and Cases

ISBN-10: 0131542745

ISBN-13: 9780131542747

Edition: 2006

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Book details

List price: $164.80
Copyright year: 2006
Publisher: Prentice Hall PTR
Binding: Hardcover
Pages: 640
Size: 8.25" wide x 10.00" long x 1.25" tall
Weight: 2.992
Language: English

The Tools of Strategic Analysis
What Is Strategy and the Strategic Management Process?
Evaluating a Firmrsquo;s External Environment
Evaluating a Firmrsquo;s Internal Capabilities
Cases: Roadway Express
Apple iTunes
Michelin and the Global Tire Industry
Wal-Mart Stores, Inc.
Harlequin Enterprises
Business Level Strategies
Cost Leadership
Product Differentiation
Cases: British Motorcycle Industry
Nike, Inc
Corporate Strategies
Vertical Integration
Corporate Diversification
Organizing to Implement Corporate Diversification
Strategic Alliances
Mergers and Acquisitions
Cases: Nucleon, Inc.
Ben & Jerry's- Japan;Ebay
The Tale of Eloise and Abelard
Extending the Easy Business Model
Newell Company
Saatchi & Saatchi
Cooper Industries
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