Basic Marketing Research

ISBN-10: 0131525425
ISBN-13: 9780131525429
Edition: 2nd 2006
List price: $130.67
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Medical Terminology Online content $4.95 $1.99
Add to cart
Study Briefs
Medical Math Online content $4.95 $1.99
Add to cart
Study Briefs
Business Ethics Online content $4.95 $1.99

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $130.67
Edition: 2nd
Copyright year: 2006
Publisher: Prentice Hall PTR
Binding: Hardcover
Pages: 672
Weight: 3.872
Language: English

Introduction And Early Phases Of Marketing Research
Introduction to Marketing Research
Defining the Marketing Research Problem and Developing an Approach
Research Design Formulation
Research Design
Exploratory Research Design: Secondary Data
Exploratory Research Design: Syndicated Sources of Secondary Data
Exploratory Research Design: Qualitative Research
Descriptive Research Design: Survey and Observation
Causal Research Design: Experimentation
Measurement and Scaling: Fundamentals And Comparative Scaling
Measurement and Scaling: Noncomparative Techniques
Questionnaire and Form Design
Sampling: Design and Procedures
Sampling: Final and Initial Sample-Size Determination
Data Collection, Analysis, And Reporting
Field Work: Data Collection
Data Preparation and Analysis Strategy
Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulations
Data Analysis: Hypothesis Testing Related to Differences
Data Analysis: Correlation and Regression
Report Preparation and Presentation
Comprehensive Cases And Video Cases
Appendix of Statistical Tables
Subject Index
Company and Product Index
Name Index

×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×