CANADIAN ADVERTISING IN ACTION

Name: CANADIAN ADVERTISING IN ACTION
Availability: OutOfStock
ISBN: 9780131477698

ISBN-10: 0131477692

ISBN-13: 9780131477698

Edition: 7th 2005

Authors: TUCKWELL

List price: $85.32

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Book details

List price: $85.32
Edition: 7th
Copyright year: 2005
Publisher: PEARSON
Publication date: 1/1/2005

Part 1 Advertising and Marketing Communications Today 1. Advertising in a Marketing Communications Environment 2. The Advertising Industry The Practice of Advertising Client-Agency Relations: These Are Very Different Times Part 2 Marketing Communications Planning 3. Consumer Behaviour Concepts and Target Marketing 4. Strategic Planning Concepts for Marketing Communications The Practice of Advertising Target, Position, Advertise! Sometimes It Works. Sometimes It Doesnrsquo;t. Part 3 Creating the Message 5. Creative Planning Essentials 6. Design, Layout, and Production The Practice of Advertising An Illustration of Creative Development: The Depression Campaign for the Centre for Addiction and…