Gaining and Sustaining Competitive Advantage

Name: Gaining and Sustaining Competitive Advantage
Price: 7.79 USD
Availability: InStock
ISBN: 9780131470941

ISBN-10: 0131470949

ISBN-13: 9780131470941

Edition: 3rd 2007 (Revised)

Authors: Jay B. Barney

List price: $201.67

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Description:

This book is designed to show readers how to put theory into practice.A full range of the most recent work in strategic management and related disciplines provides readers with recent research from theStrategic Management Journal,theAcademy of Management Review,theAcademy of Management Journal,theAcademy of Management Executive,and theRand Journal of Economics.Updated discussion on international strategies equips readers with discussion of the challenges that are unique to pursuing corporate strategies in an international context.For professionals in the fields of strategic planning, marketing research or consulting.

Book details

List price: $201.67
Edition: 3rd
Copyright year: 2007
Publisher: Prentice Hall PTR
Publication date: 11/7/2006
Binding: Hardcover
Pages: 592
Size: 6.50" wide x 9.75" long x 1.25" tall
Weight: 2.134
Language: English




The Logic of Strategic Analysis



Introduction: What is Strategy?



Firm Performance and Competitive Advantage



Evaluating Environmental Threats



Evaluating Environmental Opportunities



Business Strategies



Evaluating Firm Strengths and Weaknesses: The Resource-based View



Cost Leadership



Product Differentiation



Flexibility: Real Options Analysis Under Risk and Uncertainty



Tacit Collusion: Cooperation to Reduce Competition



Corporate Strategies



Vertical Integration Strategies



Diversification Strategies



Implementing Corporate Diversification



Cooperative Strategies: Strategic Alliances



Merger and Acquisition Strategies



International Strategies