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| Preface | |
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| Introduction | |
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| Decision Making Shapes Your Life | |
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| The Search for Rationality | |
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| Why It's Hard to Be Rational | |
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| How Do You Make Decisions? | |
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| What's Your Decision Style? | |
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| Are You a Risk Taker? | |
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| Who Controls Your Destiny? | |
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| Do You Procrastinate? | |
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| Are You Impulsive? | |
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| Can You Control Your Emotions? | |
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| Are You Overconfident? | |
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| Understanding Your Personality Profile | |
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| Common Biases and Errors That Most of Us Make (and How to Overcome Them) | |
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| How Can You Be So Darn Sure About That? Coping with Overconfidence. | |
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| Never Do Today That Which You Can Do Tomorrow: The Inertia Bias | |
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| I Want It, and I Want it NOW! The Immediate Gratification Bias | |
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| Where You End Up Depends on Where You Start: The Anchoring Effect | |
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| I'll See It When I Believe It: The Selective Perception Bias | |
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| I Hear What I Want to Hear: The Confirmation Bias | |
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| Is the Glass Half-Empty or Half-Full? The Framing Bias | |
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| What Have You Done for Me Lately? The Availability Bias | |
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| Looks Can Be Deceiving: The Representation Bias | |
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| Seeing Patterns That Aren't There: Coping with Randomness | |
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| Gone Is Not Always Forgotten: Understanding Sunk Costs | |
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| Keep It Simple: The Limited Search Error | |
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| Losing Your Head in the Heat of Battle: The Emotional Involvement Error | |
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| Who You Gonna Blame? The Self-Serving Bias | |
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| I Knew It All The Time: The Hindsight Bias | |
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| Advice Your Mother Never Gave You | |
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| Clear Goals and Preferences Make Choosing a Lot Easier | |
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| Choosing Not to Decide Is Still a Decision | |
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| Decisions Are Not Made in Isolation | |
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| All Decisions Aren't Important | |
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| More Information Isn't Necessarily Better | |
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| Don't Rehash Past Decisions | |
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| Successful People Take Risks | |
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| It's OK to Make Mistakes, or No One Has an Undefeated Season | |
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| Experience Can Improve Decisions, buthellip | |
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| Where You're from Influences How You Decide | |
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| An Epilogue | |
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| Summary or Why Ignorance Isn't Bliss | |
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| End Notes | |