INTEGRATED MARKETING COMM.>CAN

Name: INTEGRATED MARKETING COMM.>CAN
Availability: OutOfStock
ISBN: 9780131405387

ISBN-10: 0131405381

ISBN-13: 9780131405387

Edition: 1st

Authors: TUCKWELL

List price: $74.76

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Book details

List price: $74.76
Edition: 1st
Publisher: PEARSON

I. UNDERSTANDING INTEGRATED MARKETING COMMUNICATIONS. 1. Integrated Marketing Communications: An Overview 2. Strategic Planning Principles. 3. Branding Strategy II. PLANNING FOR INTEGRATED MEDIA. 4. Advertising - Creative Planning. 5. Advertising - Media Planning. 6. Direct Response Communications. 7. Online Interactive Communications. III. PLANNING FOR INTEGRATED MARKETING. 8. Sales Promotion. 9. Public Relations. 10. Event Marketing and Sponsorships. 11. Personal Selling. IV. MEASURING PLAN PERFORMANCE. 12. Evaluating Marketing Communications Programs. Appendix I. Media Buying Principles and Media Information Resources. Appendix II. Mobicox: An Integrated Marketing Communications Plan.