Exploring Business

ISBN-10: 0131403656
ISBN-13: 9780131403659
Edition: 2008
Authors: Karen Collins
List price: $114.67 Buy it from $3.00
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Description: Collins is the only Introduction to Business book to teach students the topics of business through an in-depth study of a single company--Nike. nbsp;nbsp; How do you show your students the relationships between what they are learning in the  More...

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Book details

List price: $114.67
Copyright year: 2008
Publisher: Prentice Hall PTR
Binding: Mixed Media
Pages: 400
Size: 8.50" wide x 10.75" long x 0.50" tall
Weight: 1.782
Language: English

Collins is the only Introduction to Business book to teach students the topics of business through an in-depth study of a single company--Nike. nbsp;nbsp; How do you show your students the relationships between what they are learning in the classroom and what happens in the real business world? nbsp; What happens when your students donrsquo;t see the connections between the theory they are learning in the classroom and what is happening in the real business world?

Karen Collins is Canada Research Chair in Interactive Audio at the University of Waterloo. She is the author of Game Sound: An Introduction to the History, Theory, and Practice of Video Game Music and Sound Design (MIT Press).

Exploring Business by Collins TOC
The Foundations of Business
The Challenges of Starting A Business
Business Ethics and Social Responsibility
Managing for Business Success
Recruiting, Motivating, and Keeping Quality Employees
Developing and Producing Goods and Services
Marketing: Providing Value to Customers
Business in A Global Environment
The Role of Accounting in Business
Managing Financial Resources
Managing Information and Technology

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