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Digital Business Concepts and Strategies

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ISBN-10: 0131400975

ISBN-13: 9780131400979

Edition: 2nd 2005 (Revised)

Authors: Eloise Coupey

List price: $220.00
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Book details

List price: $220.00
Edition: 2nd
Copyright year: 2005
Publisher: Routledge
Publication date: 9/9/2004
Binding: Paperback
Pages: 464
Size: 7.50" wide x 9.00" long x 0.75" tall
Weight: 1.540
Language: English

Business and the Internet
A Framework for Digital Business
How Does the Internet Affect Buyer Behavior
How Does the Internet Affect Businesses
Technology and the Digital Marketplace
Policy and the Digital Marketplace
The Evolution of Digital Business
Strategic Planning for Digital Business
Developing Business Intelligence with Online Research
Digital Content and Business Activity
Digital Channels and Business Activity
Digital Communications and Business Activity
Digital Business to Business
Focus on the Future: Relationship Management for Digital Business