Market Thinker

Name: Market Thinker
Availability: OutOfStock
ISBN: 9780131400825

ISBN-10: 0131400827

ISBN-13: 9780131400825

Edition: 2004

Authors: Devanathan Sudharshan

List price: $51.00

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Description:

This innovative software helps learners apply their marketing knowledge and explore the quantitative side of marketing and marketing models. Chapter topics include diffusion, experience curve, dynamic pricing, joint space, market share, new product sales forecast, price bundling, impact on net income of a small change in price, cost of delay in launching a new product, and return on service quality improvement efforts. For small business owners and other individuals in the business field with responsibilities and interest in marketing strategy and research.

Book details

List price: $51.00
Copyright year: 2004
Publisher: Prentice Hall PTR
Binding: CD-ROM
Size: 6.50" wide x 8.75" long x 0.25" tall
Weight: 0.088




Diffusion



Experience Curve



Dynamic Pricing



Joint Space



Market Share



New Product Sales Forecast



Adbudg



Price Bundling



Impact on Net Income of a Small Change In Price



Cost of Delay In Launching a New Product



Return on Service Quality Improvement Efforts