Complete Typography

ISBN-10: 0131344455
ISBN-13: 9780131344457
Edition: 2nd 2006 (Revised)
Authors: Will Hill
List price: $116.20
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Description: This hands-on design guide helps readers build a foundation for the development of an individual typographic sensibility by providing a brief outline of the evolution of type, an introduction to the language and terminology of type and type setting,  More...

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Book details

List price: $116.20
Edition: 2nd
Copyright year: 2006
Publisher: Prentice Hall PTR
Publication date: 2/4/2005
Binding: Paperback
Pages: 192
Size: 10.25" wide x 10.25" long x 0.75" tall
Weight: 2.662
Language: English

This hands-on design guide helps readers build a foundation for the development of an individual typographic sensibility by providing a brief outline of the evolution of type, an introduction to the language and terminology of type and type setting, fundamental rules and conventions of professional practice, and key decisions on type selection and page layout. More typefaces are now readily available to a wider public than at any time in the pastthis book presents a basis for the confident and informed exploration of a rich and vivid medium that continues to play a fundamental role in human communication.A directory of typefaces places the major type categories and typefaces into their historical context, introducing some key examples of excellence in contemporary type design as well as identifying the fundamental values that have sustained the continued use of classic typefaces over the last 500 years of print history.A guide for aspiring designers, typographers, graphic artists, desktop publishers, and advertising production people who want to sharpen their attention to detail and develop a sensitive typographical eye.

Introduction
The History of Type
Early Movable Type
The Development of Printing
Offset Lithography and Photosetting
The Digital Age
Working with Type
The Typeface
The Point System
Spacing
Alternate Fonts
Selecting Type
Alignment
Differentiation
Page Layout
Display Typography
New Media Typography
Environmental Typography
Directory of Typefaces
Typeface Categories
Category 1 Humanist
Category 2 Garalde
Category 3 Transitional
Category 4 Didone
Category 5 Slab Serif
Category 6 Humanist Sans
Category 7 Grotesque
Category 8 Neo-Grotesque
Category 9 Geometric
Category 10 Glyphic
Category 11 Script, Italic, and Chancery
Category 12 Decorated/Ornamental
Category 13 Blackletter
Category 14 Beyond Classification
Building a Typeface Collection
Glossary
Index
Credits

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