Marketing Ethics Cases and Readings

Name: Marketing Ethics Cases and Readings
Price: 5.4 USD
Availability: InStock
ISBN: 9780131330887

ISBN-10: 0131330888

ISBN-13: 9780131330887

Edition: 2006

Authors: Patrick E. Murphy, Gene R. Laczniak

List price: $60.00

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Book details

List price: $60.00
Copyright year: 2006
Publisher: Prentice Hall PTR
Publication date: 2/3/2005
Binding: Paperback
Pages: 192
Size: 7.00" wide x 8.75" long x 0.25" tall
Weight: 0.594
Language: English




Introduction to Ethics ldquo;Ethical Reasoning and Marketing Decisions,rdquo;




Contemporary Readings in Marketing Ethics ldquo;Contempt of Customer: Itrsquo;s a Real Crime,rdquo;



ldquo;KidNabbing,rdquo;



ldquo;Dangerous Terrain: As ATVs Take Off in Sales, Deaths and Injuries Mount,rdquo;



ldquo;First the target was tobacco. Then burgers. So how has Big Alcohol stayed out of the lawyers sights?rdquo; Adam Joneshellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;


ldquo;When Does a Gift Become a Bribe?rdquo;



ldquo;The Wal-Mart You Donrsquo;t Know: Why Low Prices Have a High Cost,rdquo; Charles Fishmanhellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;


ldquo;A Matter of Trust,rdquo;




Short Cases ldquo;Toy Wars,rdquo; Manuel Velasquezhellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;


Analysis of Toy Wars



ldquo;Toy Wars: The Rest of the Story,rdquo; Ron Nahserhellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;


ldquo;Cookie Case,rdquo; Catherine Harthellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;


ldquo;Making it Up,rdquo; Raymond Keyeshellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;


ldquo;Krombacher-Save Nature



ldquo;Ethics of Selling Violent Video Games,rdquo;



ldquo;Abercrombie



ldquo;Can Short Skirts Sell Software?rdquo; Lori Lepp Corbetthellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;hellip;


ldquo;Wave Runner,rdquo;