Apparel Product Design and Merchandising Strategies

ISBN-10: 0131197592
ISBN-13: 9780131197596
Edition: 2008
Authors: Cynthia L. Regan
List price: $132.80
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Description: Offering a higher level of understanding, this book provides an in-depth and illustrated look at the product development process.Using a broad to narrow focus, it explains the product development process, the decisions made at early stages, and how  More...

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Book details

List price: $132.80
Copyright year: 2008
Publisher: Prentice Hall PTR
Publication date: 9/7/2007
Binding: Hardcover
Pages: 460
Size: 7.25" wide x 9.50" long x 1.00" tall
Weight: 2.442
Language: English

Offering a higher level of understanding, this book provides an in-depth and illustrated look at the product development process.Using a broad to narrow focus, it explains the product development process, the decisions made at early stages, and how to relate a companyrsquo;s business strategy to products developed. Unique in its approach, it ties a fictional story into textbook narrative and uses an ongoing company project to engage students in their own product development activity. Each chapter is filled with company examples, web links, activities, and quotes that reveal the current industry environment and the skills needed to thrive in it.Professionals working in Apparel Manufacturing and New Product Development within the Fashion Design Industry.

What is Product Development?
Developing Company Strategy
Developing Design and Business Goals
Product Development Planning
Setting the Stage: Design Process, Thinking, and Analysis
Readily Accessible Inspirational Resources
Search for Solutions: Inspirational Travel
Communicating Product Strategy: Themes and Resources
Color Selection and Development
Fabrics: The First Piece of the Merchandise Puzzle
Final Phase of Merchandising the Product Line
Finalizing the Product Line: Design and Production Review
Sales Meeting and Marketing Services

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