Apparel Product Design and Merchandising Strategies

Name: Apparel Product Design and Merchandising Strategies
Price: 23.24 USD
Availability: InStock
ISBN: 9780131197596

ISBN-10: 0131197592

ISBN-13: 9780131197596

Edition: 2008

Authors: Cynthia L. Regan

List price: $132.80

30 day, 100% satisfaction guarantee!

Marketplace

2 new & used from $23.24

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

Offering a higher level of understanding, this book provides an in-depth and illustrated look at the product development process.Using a broad to narrow focus, it explains the product development process, the decisions made at early stages, and how to relate a companyrsquo;s business strategy to products developed. Unique in its approach, it ties a fictional story into textbook narrative and uses an ongoing company project to engage students in their own product development activity. Each chapter is filled with company examples, web links, activities, and quotes that reveal the current industry environment and the skills needed to thrive in it.Professionals working in Apparel Manufacturing…

Book details

List price: $132.80
Copyright year: 2008
Publisher: Prentice Hall PTR
Publication date: 9/7/2007
Binding: Hardcover
Pages: 460
Size: 7.25" wide x 9.50" long x 1.00" tall
Weight: 2.2
Language: English




What is Product Development?



Developing Company Strategy



Developing Design and Business Goals



Product Development Planning



Setting the Stage: Design Process, Thinking, and Analysis



Readily Accessible Inspirational Resources



Search for Solutions: Inspirational Travel



Communicating Product Strategy: Themes and Resources



Color Selection and Development



Fabrics: The First Piece of the Merchandise Puzzle



Final Phase of Merchandising the Product Line



Finalizing the Product Line: Design and Production Review



Sales Meeting and Marketing Services