Writing for the Web A Practical Guide

ISBN-10: 0131192361
ISBN-13: 9780131192362
Edition: 2007
Authors: Cynthia L. Jeney
List price: $110.80 Buy it from $11.45
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Description: Taking a rhetorical approach," "Writing for the Web: A Practical Guide" "discusses how invention, arrangement, and purpose-driven content can make Web writers more authentic and effective. Written for a wide range of audiences, it introduces readers  More...

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Book details

List price: $110.80
Copyright year: 2007
Publisher: Prentice Hall PTR
Publication date: 8/21/2006
Binding: Paperback
Pages: 224
Size: 7.50" wide x 9.00" long x 0.50" tall
Weight: 1.144
Language: English

Taking a rhetorical approach," "Writing for the Web: A Practical Guide" "discusses how invention, arrangement, and purpose-driven content can make Web writers more authentic and effective. Written for a wide range of audiences, it introduces readers to sound Web writing principles and discusses how technologies, interfaces, and data are impacted by the choices the writer makes. Exercises, assignments, and case scenarios encourage readers to practice skills such as captioning photos, incorporating links and writing FAQ pages. Realistic projects help readers learn how to organize content, define writing purpose and craft clear messages that will be powerful enough to impact Web site visitors and their behavior. Focuses on planning and writing for audience-driven purposes and discusses the concepts of identity, content development and emotional appeal throughout. Offers a flexible organization that focuses on how to organize content, define writing purpose and craft clear messages that will be powerful enough to impact Web site visitors and their behavior. Asks writers to explore professional, creative, and experimental approaches to writing and understand how technologies, interfaces, information, ideas, and data are affected by the choices that writers make. Provides clear explanations of basic computer use and Internet infrastructure and helps everyone get up to speed on the vocabulary, concepts, and basic technology structures Web writers need to know. Anyone interested in Web writing.

Learning Some of the Basics
Introduction to Writing for the Web
Introduction
Going Online: What Is the "Net"?
Servers, Networks, Packets, and Data Streams
Browsers and Networks
Information Management
Role of the Writer
Hypertext Markup Languages
WYSIWYG Editors: Usability and the Graphical User Interface
Assignments
Planning and Identity
Who Am I...and What Am I Doing on Your Screen?
Some Theories About Internet Use: Identity and the "Televisual Gaze"
Planning with Purpose: Commerce, Information, Community, Entertainment
Planning for Audience: Primary, Supervisory Secondary, and Peripheral Audiences
Primary Audience
Supervisory Audience
Secondary Audience
Peripheral Audience
Planning for Design and Images
Planning for Readers and Readability Issues
Why "Less" Is Best
Planning Useful Patterns for Reading and Writing
Planning Word Choices
Planning to Be Precise
Branding or "Branded"?
The "Economy of Attention"
Assignment
Developing Content
Content: Where's the Beef?
Seven Smart Rules for Developing Web Site Content
Offer Something
Get Organized
Understand Formatting Issues
Create User-Friendly Patterns and Clusters of Information
Use the Correct Formatting and Programming
Edit for Perfection
Create a Realistic Maintenance Schedule
Property, Permission, and Ownership
Text and Intellectual Property
Downloads and Product Presentation
Menus: Creating Roadmaps for Readers
Site Maps
Reader-Oriented Sites: Tips for Text-Heavy Content
Assignment
Common Page Types
Home Pages: First Impressions Always Matter
Main Features of Effective Home Pages
Branding
Packing
Usability
"About Us" Pages: What's "About" All About?
"About" Credibility
Frequently Asked Questions: Helping the Helpers
Links: Where Do We Go from Here?
Linking Styles
Text Links
Image or Graphic Links
Linking Destinations
Linking Display Targets
Interactive Pages: Forms, Buttons, Dialog Boxes
Forms: Collecting Visitor Information
Radio Buttons and Check Boxes
Dialog Boxes
Community-Building Pages
Help Pages
Assignment 4.3
Writing Styles for the Web
Style for Web Writing
Style: Strike a Pose
Style and Writing for Effect
General Constraints: Subject, Timeliness, Audience, Purpose
Style Goes Beyond "Correctness"
Common Writing Problems
Style and Technical Jargon
Some Helpful Rules for Developing Style
Assignment 5.2
Important Styles for Commercial Web Sites
Commercial Styles
Business Style
Some Features of Business Style
Business Writing Is Precise and Correct
Business Writing Is Blunt and to the Point
Business Writing Does Appeal to Emotions
Business Writing Is Task-Driven
Database Style
Marketing Style
Value
Reciprocation
Commitment and Consistency
Social Proof
Liking
Authority
Scarcity
Assignment 6.3
Important Styles for Informative Web Sites
Style for Academic and Scientific Web Sites
Style in Academic Writing
Preparing a Printable Version of Documents
Organizing the Web Version of Documents
Technical, Academic, and Scientific Style
Style for Instructions and Help Files on the Web
Understanding Your Audience
Writing Instructions for the Web
Constructing Online Help Files and Manuals
Subject Indexing and File Organization
Accurate Hyperlinks
Comprehensive Listings
Effective Subindexing and Cross-Referencing
User-Friendly Design
Journalism Style in the Age of the Internet
Journalistic Style
Assignment 7.1
Entertainment Web Sites
Web Writing-For Art's Sake
Blogs
Satire
Facilitating Feedback Interactivity
Humor
Literary Sites
Hypertext Fiction
Cartoon Sites
Multimedia and Interactive Multimedia
Community Sites
Caution: Respect Intellectual Property Rights
Assignment 8.1
Case Studies for Writing and Discussion
Index of Basic HTML Tags
Glossary of Terms for Web Writers
References and Suggested Reading: Writing, Web Design, Web Writing Theory
Index

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