Entrepreneurship

Name: Entrepreneurship
Availability: OutOfStock
ISBN: 9780130971166

ISBN-10: 0130971162

ISBN-13: 9780130971166

Edition: 3rd 2003

Authors: Peggy A. Lambing, Charles R. Kuehl

List price: $82.80

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For courses in Entrepreneurship and Small Business Management. Many students have difficulty connecting business theory to starting a small business and writing a business plan. This concise and practical text/handbook combines the best of both study formats, demonstrating theory in realistic applications. While the book opens with the material commonly found in Entrepreneurship texts, the second half combines theory and background information in areas such as marketing theory, management topics, and financial recordkeepingand provides practical checklists to help students complete a business plan.

Book details

List price: $82.80
Edition: 3rd
Copyright year: 2003
Publisher: Prentice Hall PTR
Binding: Mixed Media
Pages: 331
Size: 7.75" wide x 9.75" long x 1.00" tall
Weight: 1.496
Language: English




Entrepreneurship Today



Small Businesses and the Internet Economy



The Entrepreneur



Women-Owned and Minority-Owned Businesses



Family Businesses



Business Growth and the Entrepreneur



Home-Based Businesses



New Product Development



Global Business



Starting a New Business



Buying an Existing Business



Franchising and Other Alternatives



The Business Plan: Introduction



The Business Plan: Marketing



The Business Plan: Management and Personnel



The Business Plan: Startup Costs and Financing



The Business Plan: Projected Financial Statements



The Business Plan: The Legal Section



The Business Plan: Insurance



The Business Plan: Suppliers



The Business Plan: Risks, Assumptions, and Conclusions


Case Studies


Appendix: Summary of Business Plan Checklists


Index