Entrepreneurship

ISBN-10: 0130971162
ISBN-13: 9780130971166
Edition: 3rd 2003
List price: $82.80
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Description: For courses in Entrepreneurship and Small Business Management. Many students have difficulty connecting business theory to starting a small business and writing a business plan. This concise and practical text/handbook combines the best of both  More...

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Book details

List price: $82.80
Edition: 3rd
Copyright year: 2003
Publisher: Prentice Hall PTR
Binding: Mixed Media
Pages: 331
Size: 7.75" wide x 9.75" long x 1.00" tall
Weight: 1.804
Language: English

For courses in Entrepreneurship and Small Business Management. Many students have difficulty connecting business theory to starting a small business and writing a business plan. This concise and practical text/handbook combines the best of both study formats, demonstrating theory in realistic applications. While the book opens with the material commonly found in Entrepreneurship texts, the second half combines theory and background information in areas such as marketing theory, management topics, and financial recordkeepingand provides practical checklists to help students complete a business plan.

Entrepreneurship Today
Small Businesses and the Internet Economy
The Entrepreneur
Women-Owned and Minority-Owned Businesses
Family Businesses
Business Growth and the Entrepreneur
Home-Based Businesses
New Product Development
Global Business
Starting a New Business
Buying an Existing Business
Franchising and Other Alternatives
The Business Plan: Introduction
The Business Plan: Marketing
The Business Plan: Management and Personnel
The Business Plan: Startup Costs and Financing
The Business Plan: Projected Financial Statements
The Business Plan: The Legal Section
The Business Plan: Insurance
The Business Plan: Suppliers
The Business Plan: Risks, Assumptions, and Conclusions
Case Studies
Appendix: Summary of Business Plan Checklists
Index

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