Advertising Ethics

ISBN-10: 0130941212
ISBN-13: 9780130941213
Edition: 2005
List price: $55.80 Buy it from $3.94
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Description: For graduate and undergraduate courses in Media Studies, Communication Ethics, Marketing Ethics, and Business Ethics. Text focuses on an applied philosophical analysis of the nature of advertising in general and of specific ethical issues that  More...

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Book details

List price: $55.80
Copyright year: 2005
Publisher: Prentice Hall PTR
Publication date: 6/8/2004
Binding: Paperback
Pages: 160
Size: 6.75" wide x 9.00" long x 0.25" tall
Weight: 0.550
Language: English

For graduate and undergraduate courses in Media Studies, Communication Ethics, Marketing Ethics, and Business Ethics. Text focuses on an applied philosophical analysis of the nature of advertising in general and of specific ethical issues that arise in advertising. Includes case studies and refers to current professional codes and practices in the Advertising Industry and contemporary ethical theory. One in the Basic Ethics in Action applied ethics series, edited by Michael Boylan.

Philip Brey is Professor of Philosophy of Technology and chair of the Department of Philosophy, University of Twente, the Netherlands.Adam Briggle is Assistant Professor in the Department of Philosophy and Religious Studies at the University of North Texas.Edward Spence is a Senior Lecturer in Moral Philosophy and Professional Ethics in the School of Communication, Charles Sturt University, Australia.

Ethics And Applied Ethics
Ethical Reasoning and Ethical Principles
Codes of Ethics and Codes of Practice
What Is Advertising?
The Nature of Advertising
Advertising and the Media
Advertising and the Community
Current Issues And Trends In Advertising
Truth in Advertising
Stereotyping and Targeting
Endorsements and Testimonials
The Ethics of Time and Space
The Digital Explosion and Its Implications
Why Advertising Sometimes Goes Bad
The Commodification of Values and the Trivilisation of Social Issues
How can advertising be made good?
Ethical Advertising

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