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Consumer Behavior and Managerial Decision Making

ISBN-10: 0130916021
ISBN-13: 9780130916020
Edition: 2nd 2002
Authors: Frank R. Kardes
List price: $177.33
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Description: This scientific, sophisticated, yet readable book approaches the subject of consumer behavior by using a rigorous scientific orientation, and presenting material in three overlapping sections: basic concepts, persuasion, and managerial decision  More...

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Book details

List price: $177.33
Edition: 2nd
Copyright year: 2002
Publisher: Prentice Hall PTR
Publication date: 6/29/2001
Binding: Hardcover
Pages: 480
Size: 7.25" wide x 9.25" long x 1.00" tall
Weight: 1.980
Language: English

This scientific, sophisticated, yet readable book approaches the subject of consumer behavior by using a rigorous scientific orientation, and presenting material in three overlapping sections: basic concepts, persuasion, and managerial decision making. It discusses the principles and scientific investigation of consumer behavior and demonstrates how companies and organizations use them strategically every day.Chapter topics include consumer attention and comprehension; consumer memory, judgment, and choice; the message-learning approach to persuasion; affective and motivational approaches to persuasion; self-persuasion and social influence principles; online consumer behavior; new product development; product management; and strategies for improving managerial decision making.For individuals concerned with the attitudes and activities of today's buyer in the marketplace.

The Scientific Study of Consumer Behavior
How Consumers Acquire, Remember, And Use Product Knowledge
Consumer Attention and Comprehension
Consumer Memory
Consumer Judgment
Consumer Choice
Persuasion And Influence
The Message-Learning Approach to Persuasion
Cognitive Approaches to Persuasion
Affective and Motivational Approaches to Persuasion
Self-Persuasion Principles
Social Influence Principles
Managerial Decision Making
Online Consumer Behavior
Segmentation and International Marketing
New Product Development
Product Management
Biases in Managerial Decision Making
Strategies for Improving Managerial Decision Making

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