Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition

Name: Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition
Availability: InStock
ISBN: 9780130888525

ISBN-10: 0130888524

ISBN-13: 9780130888525

Edition: 2002

Authors: Craig Fleisher, Babette Bensoussan

List price: $179.99

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Description:

Examining the wide spectrum of techniques involved in analysing business and competitive data, this text includes information on environmental analysis, industry analysis, competitor analysis, and temporaral analysis models.

Book details

List price: $179.99
Copyright year: 2002
Publisher: Prentice Hall PTR
Publication date: 3/29/2002
Binding: Paperback
Pages: 480
Size: 8.50" wide x 10.00" long x 0.75" tall
Weight: 2.2
Language: English



Preface



Analysis and its Relationship to Strategy and Competitive Intelligence



The Techniques of Strategic and Competitive Analysis



Strategic Analytical Techniques



Competitive and Customer Analysis Techniques



Environmental Analysis Techniques



Evolutionary Analysis Techniques



Financial Analysis Techniques


Index