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| Introducing Marketing | |
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| Stratford Festival of Canada | |
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| The marketing manager faces many challenges in preparing the marketing plan for next year | |
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| Arken Inc | |
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| The president must select one of two different new product proposals - new version or innovative product - for this high-technology company | |
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| Rescuing 9-1-1 | |
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| City officials must find a way to reduce the misuse of 911 | |
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| Financial Analysis and Exercises for Marketing Decisions | |
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| Essential financial tools plus exercises for marketers | |
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| The Coors Distributorship | |
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| What marketing research to buy is the decision facing this potential investor | |
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| Ethical Problems in Marketing Research | |
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| Situations that potentially raise ethical dilemmas are presented | |
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| www.laurier.ca | |
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| Based on a market research study, the web master needs to revise the Web site and plan future surveys | |
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| Marketing Decisions | |
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| Portable Heat Pad | |
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| A marketing plan is required for an innovative heating pad for consumer and institutional markets | |
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| HMV.COM | |
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| The Internet marketing manager faces the challenge of driving traffic to the Web site and generating sales for HMV.com | |
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| Vancouver Canucks | |
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| After a successful season, Canuck executives need to design a marketing plan to improve further the club's performance | |
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| Online Executive Training Inc | |
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| The owner of an executive training company is considering a new distribution option: launching an online program | |
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| Sharratt Furniture Ltd | |
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| A furniture manufacturer needs to establish and allocate its advertising budget | |
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| Federal Express (Canada) | |
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| A serious service problem has occurred, and the reasons why and the appropriate responses are evaluated | |
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| City of Kenter | |
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| In the second year of a serious drought, Kentner officials must develop a plan to reduce water consumption by 25% | |
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| Riverside Credit Union | |
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| Segmentation analysis forms the basis for new marketing strategies to improve financial performance | |
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| Irwin Sports Limited | |
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| Devising a communication strategy for two new products is the task facing the new marketing director | |
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| Artventure | |
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| The owners need to develop a long-term strategic plan to ensure the growth and profitability of the business | |
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| Green Acres Seed Company | |
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| Introducing a new product to an existing market is the problem faced by the marketing manager | |
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| Lieber Light | |
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| A marketer of skylights needs to respond when an aggressive newcomer uses price cutting to take away the firm's major customers | |
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| Seagate Software | |
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| The e-Business manager must determine criteria for choosing which Web site marketing initiatives to develop | |
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| Tanunda Winery | |
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| An Australian winery considers four export markets for possible expansion | |
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| J.M.'s Signature Restaurant | |
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| A successful restaurateur is planning to open a new restaurant but his accountant has serious doubts about its likelihood of success | |
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| Strategic Marketing | |
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| Becel Margarine | |
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| Determining the best strategic plan to deliver both short and long-term significant growth was expected of the marketing manager | |
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| Camar automotive Hoist | |
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| Entering the European Union is one of the options being considered by management | |
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| Lion Nathan China | |
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| Faced with tremendous competition in China, a leading New Zealand beer company is preparing a strategic response | |
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| Ahrens Farm Supply | |
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| The future growth strategy is the decision under consideration | |
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| Danier Leather | |
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| Growing through the Internet is one strategy being considered by this retailer | |
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| Goodlife Fitness Clubs | |
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| The challenge is to prepare a plan to increase member retention rates | |
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| Fletcher Motors | |
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| Turning around an ailing car dealership is the unexpected task facing the new owner | |
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| Condomania: Marketing Safer Sex | |
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| The manager needs to decide whether to continue the existing strategy or develop a new one | |
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| Kraft Canada Inc. Kool-Aid Powdered Soft Drink | |
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| Kool-Aid's product manager needs to prepare next year's strategy in a hostile competitive environment | |
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| Braun's Bicycle & Fitness | |
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| The most effective blend of online and offline marketing for the future is the issue to be addressed | |
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