CANADIAN ADVERTISING IN ACTION

Name: CANADIAN ADVERTISING IN ACTION
Availability: OutOfStock
ISBN: 9780130836830

ISBN-10: 0130836834

ISBN-13: 9780130836830

Edition: 5th 2000

Authors: TUCKWELL

List price: $51.00

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Designed for applied advertising courses in most community colleges and many continuing education departments in universities.The Fifth Edition of Canadian Advertising in Action holds true to its original mandate: Canadian, brief and applied. Carefully balancing theory and practice, this practical introduction to Canadian advertising focuses primarily on advertising planning. Viewed from a Canadian perspective, The concepts are presented in the context of corporate planning and marketing planning. Students explore the relationships between various advertising plans and learn how these are conceived and developed from initial concept through to finished creative media plans.

Book details

List price: $51.00
Edition: 5th
Copyright year: 2000
Publisher: PEARSON
Publication date: 1/1/2000