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Hospitality Management Strategies

ISBN-10: 0130618764
ISBN-13: 9780130618764
Edition: 2005
Authors: Ronald A. Nykiel
List price: $146.20 Buy it from $20.66
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Description: Appropriate for graduate and upper-level courses in Hospitality Management, Strategy, and Business Development. This comprehensive up-to-date guide to current managerial strategies in the hospitality industry provides an applied, in-depth  More...

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Book details

List price: $146.20
Copyright year: 2005
Publisher: Prentice Hall PTR
Publication date: 5/11/2004
Binding: Paperback
Pages: 496
Size: 7.00" wide x 9.50" long x 1.00" tall
Weight: 2.134
Language: English

Appropriate for graduate and upper-level courses in Hospitality Management, Strategy, and Business Development. This comprehensive up-to-date guide to current managerial strategies in the hospitality industry provides an applied, in-depth understanding of how the industry develops, grows, and operates. Covering all the management strategy disciplines such as business development, finance, human resources, and marketingthis book features real life hospitality industry case examples, management strategy tools, extensive glossary, personal insights, and leadership examples. This text provides a global perspective, written by an educator with over 30 years management experience in the hospitality industry.

Understanding Strategy, Forces, Selection And Positioning
Hospitality Management Strategies In Perspective
External and Internal Driving Forces
Strategy Selection and Positioning
The Growth Strategies Of Development, Financial Options, And Brand Strategy
Business Development Strategies
Financial Strategy Options
Brand Strategy and Management
The Revenue Development Strategies Of Marketing, Sales, And Customer Retention
Marketing Strategies
Sales Strategies
Customer Service and Quality Strategies
The Functional Managerial Strategies Of Human Resources, Technology And Purchasing
Human Resource Management Strategies
Technology Applications and Management
Purchasing Concepts
The Defensive (Business Preservation) Strategies Of Risk Management, Crisis Management And Communications
Risk Management
Crisis Management
Communications
The Implementation Strategies Of Strategic Planning, Organizational And Operational Concepts, And Leadership
The Strategic Planning Process
Organizational and Operational Concepts
Leadership Profiles
Glossary
Notes
Bibliography
Index

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