E-Marketing

Name: E-Marketing
Price: 26.28 USD
Availability: InStock
ISBN: 9780130497574

ISBN-10: 0130497576

ISBN-13: 9780130497574

Edition: 3rd 2002 (Revised)

Authors: Judy Strauss, Raymond Frost, Adel El-Ansary

List price: $93.80

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Description:

This best-selling book is unique in that it parallels the organization of an introductory marketing textbook, but it explores key marketing concepts in the context of today's digital/Internet environment. It fills the gap for those who have found Internet Marketing books suffer from too much “E” and not enoughmarketingor are too narrowly or technically focused on e-commerce.A five-part organization covers e-marketing in context, e-marketing environment, e-marketing strategy, e-marketing management, and a global perspective on e-marketing. Special topics include competitive strategies, e-marketing strategy development, marketing planning, and performance metrics; and coverage of cutting edge…

Book details

List price: $93.80
Edition: 3rd
Copyright year: 2002
Publisher: Routledge
Publication date: 12/11/2002
Binding: Paperback
Pages: 578
Size: 7.00" wide x 9.00" long x 1.00" tall
Weight: 1.892
Language: English




E-Marketing in Context



Convergence



Strategic E-Marketing



The E-Marketing Plan



E-Marketing Environment



Global Markets



Ethical and Legal Issues



E-Marketing Strategy



Marketing Knowledge



Consumer Behavior



Segmentation And Targeting Strategies



Differentiation and Positioning Strategies



E-Marketing Management



Product



Price



The Internet for Distribution



E-Marketing Communication



Customer Relationship Management