Will It Fly? How to Know If Your New Business Idea Has Wings... Before You Take the Leap

ISBN-10: 0130462217
ISBN-13: 9780130462213
Edition: 2004
List price: $27.95 Buy it from $12.07
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Description: Will it fly? That's the #1 question facing everyone with a new business idea. Now, there's a systematic way to answer that question ahead of time--before you invest one dime. Will It Fly? introduces the Innovator's Scorecard, the first intuitive,  More...

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Book details

List price: $27.95
Copyright year: 2004
Publisher: FT Press
Publication date: 9/4/2003
Binding: Paperback
Pages: 368
Size: 5.90" wide x 8.90" long x 0.80" tall
Weight: 1.650
Language: English

Will it fly? That's the #1 question facing everyone with a new business idea. Now, there's a systematic way to answer that question ahead of time--before you invest one dime. Will It Fly? introduces the Innovator's Scorecard, the first intuitive, practical tool for assessing and refining new business ideas. Created by one of the world's leading entrepreneurial consultants, this is the fastest and most confidential way to identify the strengths and weaknesses of your proposed business. Thomas McKnight's Innovator's Scorecard addresses 44 key facets of business success, from market demand to competition, pricing to management competence, finance to exit strategies. For every element, readers learn what to evaluate, how important it is, how to uncover the necessary information, and how to improve their score. By answering these questions, readers can fine-tune their idea to reduce their risks; protect family and friends from losing money; quickly evaluate dozens of new ideas; and dramatically improve their odds of success.

Preface
Overview
Elements Of The Scorecard
Compelling Unserved Need
Explainable Uniqueness
Sustainable Differentiation
Demonstrable Now
Good Competition
Bad Competition
Compelling Pricing Possible
Closable Customers
Quality of Evidence of Demand
Ahead of the Market
Ambush Exposure
ldquo;Hot Marketrdquo
Personal
Attitude of Confidence and Fearlessness
Commitment
Staying Power
Passion
Management Competence
Honesty and Integrity
Success Ethic
Looking Good in the Lobby
Operations
Cash Flowing Now
Revenue Model That Swamps Costs
Delivery Advantages
Resources Available
Preemption and Domination
Strategy to Penetrate Market
Strategy for Breaching the Chasm
Proprietary Ownership
Partnering Candidates
Appropriateness of Location
Quality of the Backup Plan
Unfair Advantages
Finance

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