Will It Fly? How to Know If Your New Business Idea Has Wings... Before You Take the Leap

Name: Will It Fly? How to Know If Your New Business Idea Has Wings... Before You Take the Leap
Price: 3.74 USD
Availability: InStock
ISBN: 9780130462213

ISBN-10: 0130462217

ISBN-13: 9780130462213

Edition: 2004

Authors: Thomas McKnight

List price: $27.95

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Description:

Will it fly? That's the #1 question facing everyone with a new business idea. Now, there's a systematic way to answer that question ahead of time--before you invest one dime. Will It Fly? introduces the Innovator's Scorecard, the first intuitive, practical tool for assessing and refining new business ideas. Created by one of the world's leading entrepreneurial consultants, this is the fastest and most confidential way to identify the strengths and weaknesses of your proposed business. Thomas McKnight's Innovator's Scorecard addresses 44 key facets of business success, from market demand to competition, pricing to management competence, finance to exit strategies. For every element, readers…

Book details

List price: $27.95
Copyright year: 2004
Publisher: FT Press
Publication date: 9/4/2003
Binding: Paperback
Pages: 328
Size: 5.90" wide x 8.90" long x 0.80" tall
Weight: 1.694
Language: English



Preface



Overview



Elements Of The Scorecard



Compelling Unserved Need



Explainable Uniqueness



Sustainable Differentiation



Demonstrable Now



Good Competition



Bad Competition



Compelling Pricing Possible



Closable Customers



Quality of Evidence of Demand



Ahead of the Market



Ambush Exposure



ldquo;Hot Marketrdquo


Personal



Attitude of Confidence and Fearlessness



Commitment



Staying Power



Passion



Management Competence



Honesty and Integrity



Success Ethic



Looking Good in the Lobby


Operations



Cash Flowing Now



Revenue Model That Swamps Costs



Delivery Advantages



Resources Available



Preemption and Domination



Strategy to Penetrate Market



Strategy for Breaching the Chasm



Proprietary Ownership



Partnering Candidates



Appropriateness of Location



Quality of the Backup Plan



Unfair Advantages


Finance