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| Acknowledgments | |
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| Introduction | |
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| The Solution | |
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| The Solution | |
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| Evolution to e-Enterprise | |
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| The Internet: Hype or Hope? | |
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| Building the Internet | |
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| The Evolution to e-Commerce | |
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| The Internet Marketplace | |
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| Conclusion | |
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| Internet-Enabled Business Intelligence | |
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| Intelligence | |
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| Anatomy of Business Intelligence | |
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| Conclusion | |
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| Making The Internet Work | |
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| The Web-Enabled Information Infrastructure | |
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| Servers: The Heart of IEBI | |
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| The Server | |
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| The Mainframe | |
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| Client/Server Architecture: The Upstart Crow | |
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| The Internet | |
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| The Oracle 9 Internet Application Server | |
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| Conclusion | |
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| The Internet Network | |
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| Standards Bodies | |
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| The ISO/OSI Reference Model | |
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| IEEE 802 Specifications | |
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| TCP/IP | |
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| Talking Over the Internet | |
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| Dynamic Host Configuration Protocol | |
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| Conclusion | |
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| The Software of the Internet | |
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| Empowering the Internet-Enabled Information Infrastructure | |
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| Java | |
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| Object Orientation | |
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| The Java Programming Language | |
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| Introduction to the Java Platform | |
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| Java Specification Request (JSR) | |
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| JavaBeans | |
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| Conclusion | |
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| eXtensible Markup Language | |
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| The Origins of XML | |
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| XML as a Medium of Exchange | |
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| The All-Powerful Wizard of XML | |
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| Parsers: Nothing Happens Until Someone Sells Something | |
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| XSL: The Internet's Rosetta Stone | |
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| XML in the Real World | |
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| Conclusion | |
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| Common Warehouse Metadata | |
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| What Is Metadata? | |
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| Metadata and IEBI | |
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| Types of Metadata | |
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| The Central Metadata Repository | |
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| Enterprise Data Model | |
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| OMG & OMA | |
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| Common Warehouse Metadata Interchange | |
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| The CWMI Architecture | |
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| XML Metadata Interchange | |
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| Summary | |
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| Building Relationships Over the Internet | |
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| Look Outward Angel | |
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| CRM in the Internet Age | |
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| The Customer-Driven Organization | |
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| The Ultimate in Customer-Driven | |
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| CRM in the Internet Age | |
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| Conclusion | |
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| Swimming in the Clickstream | |
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| The Importance of Customer Identification | |
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| Understanding Customer Behavior in the Internet Age | |
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| The Clickstream | |
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| Cookies | |
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| Conclusion | |
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| Personalization | |
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| Defining Personalization | |
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| Data Mining | |
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| The Data Mining Process | |
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| Summary | |
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| The Road Goes Ever Onward | |
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| One Last Visit with Billy Boy | |
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| Web Services | |
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| Go Gently Into that Dark Night | |
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| Summary | |
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| Recommended Reading | |
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| Glossary | |
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| Index | |