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International Business

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ISBN-10: 0130353116

ISBN-13: 9780130353115

Edition: 2nd 2003

Authors: John J. Wild, Kenneth L. Wild, Jerry C. Y. Han

List price: $105.00
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Book details

List price: $105.00
Edition: 2nd
Copyright year: 2003
Publisher: Prentice Hall PTR
Publication date: 7/24/2002
Binding: Paperback
Pages: 528
Size: 8.00" wide x 9.75" long x 1.00" tall
Weight: 2.134
Language: English

John J. Wild is Professor of Business and Vilas Research Scholar at The University of Wisconsin at Madison, where he also received his Ph.D. He has received numerous teaching awards at Wisconsin as well as from Michigan State University. He is a frequent speaker at universities and national and international conferences.

Innovative Features
New Acrossfrontiers Trademark
Cases from China, Latin America, Japan, New Media Culture, Country & Business Knowledge and South Africa to name a few!
Entrepreneurial Focus boxes
Global Manager boxes that show how key issues actually affect the daily duties of managers working for large international businesses
World Business Survey features that are designed to help students recognize the important role of people from other cultures in international business
Full-Color World Atlas
Financial Times Student Subscription
Financial Times
World business newspaper
Discounted student subscriptions to the Financial Times newspaper are available!
Companion Website www.prenhall.com/wild --Powered by Across Frontierse, this Website includes a Cultural
Focus section and provides a country example to highlight the cultural lesson
Additionally, in each chapter, students will be able to view a short video to reinforce the lesson and test their knowledge through question and answer sections
The instructor's guide mirrors the student site, but will also provide suggested group activities, topics for class discussions, and resources for additional reference
Global Business Environment
International Business Today
National Business Environments
Culture in Business
Politics and Law in Business
Economic Systems and Development
International Trade and Investment
International Trade
Business-Government Trade Relations
Foreign Direct Investment
Regional Economic Integration
The International Financial System
International Financial Markets
International Monetary System
International Business Management
Planning and Organizing International Operations
Analyzing International Opportunities
Selecting and Managing Entry Modes
Developing and Marketing Products
Launching and Managing Production
Hiring and Managing Employees
Notes, Sources, and Credits
Glossary
Name/Company Index
Subject Index