Internet Marketing

Name: Internet Marketing
Price: 8.2 USD
Availability: InStock
ISBN: 9780130336286

ISBN-10: 0130336289

ISBN-13: 9780130336286

Edition: 2004

Authors: Barbara G. Cox, William Koelzer

List price: $32.80

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For courses in Marketing and Internet Marketing. This comprehensive text makes the world of Internet marketing understandable and accessible, and explores its relationship to traditional marketingbuilding on learners' previous marketing knowledge of positioning, audience, target markets, and direct response marketing. Clear language, logical organization, and pertinent, practical examples give readers the Internet marketing how-to and allows them to relate this material to their own goals, products, and services.

Book details

List price: $32.80
Copyright year: 2004
Publisher: Prentice Hall PTR
Publication date: 5/13/2003
Binding: Paperback
Pages: 324
Size: 7.25" wide x 9.50" long x 0.75" tall
Weight: 1.034
Language: English

Barbara G. Cox wrote Living With Lung Cancer: A Guide for Patients and Their Families, co-authored with David T. Carr, M.D., Eloise Harmon, M.D., and Robert E. Lee. The book provides information about diagnostic tests, treatment and side effects, nutrition, emotional aspects, and financial issues; it explores questions obtained from talking with patients and their spouses. Barbara Cox was the editor for Hispanic Americans Periodical Index in 1975 and 1976.



Preface


About the Authors



Businesses on the Web



Types of Businesses, Types of Sites: Introduction to E-Commerce



Creating and Building an Internet Presence



Standing Out from the Crowd: Positioning, Audience, and Goals



More than a Pretty Face: Web Site Content



The Key to Stickiness: Interactive Functions



Look 'n' Feel: Site Appearance and Organization



Getting Found



Portals, Vortals, Search Engines, and Directories



Internet Advertising of Your Web Site: Links, Banners, Tiles, and More



Promotion On and Off the Net and Print Advertising



Effective E-Mail



E-Mail Marketing



E-Mail Mechanics



Composing E-Mail


Answers to Chapter Review Questions



Create an Internet Marketing Action Plan



Resources on the Web


Glossary


Index