Technology Strategies for the Hospitality Industry

Name: Technology Strategies for the Hospitality Industry
Availability: OutOfStock
ISBN: 9780130305046

ISBN-10: 0130305049

ISBN-13: 9780130305046

Edition: 2005

Authors: Peter D. Nyheim, Francis M. McFadden, Daniel J. Connolly

List price: $88.80

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For undergraduate/graduate-level courses in Hospitality Information Systems, and Fundamentals of Hospitality Systems. Cutting edge in perspective, this is the first text to view Hospitality Information Systems as a source for business growth as well as a cost center. Exceptionally practical in approach, it explores current industry uses, and features case studies, industry interviews, and an interactive web page. Students learn how to develop new business strategies and tools, including database marketing, redefining the product mix, and working within the new developmental structure of service sector organizations.

Book details

List price: $88.80
Copyright year: 2005
Publisher: Prentice Hall PTR
Publication date: 2/27/2004
Binding: Paperback
Pages: 384
Size: 6.75" wide x 9.00" long x 0.75" tall
Weight: 1.144



Preface



Foundations



Why Information Technology?



Using Hospitality Information Technology for Competitive Advantage



Computing Essentials



Networks and Security



Hospitality Information Systems Applications and Strategy



E-Business and E-Commerce Systems



Restaurant Management Systems and Associated Technologies



PMS and Interfaces



GDS/CRS



Databases and Managerial Support Systems



The Power of Information



Strategic Hospitality Technology Investment


Glossary


Index


Industry Reference Web Pages


Appendices (HITIS, Yield Management/CRM, RFP)