Practice of Public Relations

Name: Practice of Public Relations
Price: 6.75 USD
Availability: InStock
ISBN: 9780130276797

ISBN-10: 0130276790

ISBN-13: 9780130276797

Edition: 8th 2001

Authors: Fraser P. Seitel

List price: $115.00

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Description:

For courses in Public Relations and Introduction to Public Relations in Journalism, Communications, and Business departments. Uses a unique hands-on approach that forces students to think critically about the field. Unlike other PR texts that steer clear of the cases, the ethical challenges, the how to counsel, and the public relations conundrums that force students to think, this book prepares students to deal with a full range of situations and arrive at effective, ethical solutions. An in-your-face textbook for an in-your-face profession.

Book details

List price: $115.00
Edition: 8th
Copyright year: 2001
Publisher: Prentice Hall PTR
Publication date: 8/16/2000
Binding: Hardcover
Pages: 534
Size: 8.27" wide x 10.28" long x 0.98" tall
Weight: 2.882
Language: English




Evolution



What is Public Relations?



The Growth of Public Relations



Preparation/Process



Communication



Public Opinion



Management



Ethics



The Law



Research



The Publics



Print Media Relations



Electronic Media Relations



Employee Relations



Multicultural Community Relations



Government Relations



Consumer Relations



International Relations



Implementation



Public Relations Writing



Public Relations and the Internet



Integrated Marketing Communications



Crisis Management