Practice of Public Relations

ISBN-10: 0130276790
ISBN-13: 9780130276797
Edition: 8th 2001
Authors: Fraser P. Seitel
List price: $115.00
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Description: For courses in Public Relations and Introduction to Public Relations in Journalism, Communications, and Business departments. Uses a unique hands-on approach that forces students to think critically about the field. Unlike other PR texts that  More...

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Book details

List price: $115.00
Edition: 8th
Copyright year: 2001
Publisher: Prentice Hall PTR
Publication date: 8/16/2000
Binding: Hardcover
Pages: 534
Size: 8.27" wide x 10.28" long x 0.98" tall
Weight: 2.882
Language: English

For courses in Public Relations and Introduction to Public Relations in Journalism, Communications, and Business departments. Uses a unique hands-on approach that forces students to think critically about the field. Unlike other PR texts that steer clear of the cases, the ethical challenges, the how to counsel, and the public relations conundrums that force students to think, this book prepares students to deal with a full range of situations and arrive at effective, ethical solutions. An in-your-face textbook for an in-your-face profession.

Evolution
What is Public Relations?
The Growth of Public Relations
Preparation/Process
Communication
Public Opinion
Management
Ethics
The Law
Research
The Publics
Print Media Relations
Electronic Media Relations
Employee Relations
Multicultural Community Relations
Government Relations
Consumer Relations
International Relations
Implementation
Public Relations Writing
Public Relations and the Internet
Integrated Marketing Communications
Crisis Management

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