Airline : A Strategic Management Simulation

Name: Airline : A Strategic Management Simulation
Availability: OutOfStock
ISBN: 9780130208019

ISBN-10: 0130208019

List price: $22.00

30 day, 100% satisfaction guarantee!

Out of stock

We're sorry. This item is currently unavailable.

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

List price: $22.00
Publisher: Prentice Hall PTR
Binding: Paperback
Pages: 144
Language: English

The Decision Making Process	p. 1
History of the Airline	p. 1
Preparing the Decision Form	p. 1
Fares	p. 2
Cabin Service	p. 3
Promotion, Advertising, Sales Force	p. 4
Employee Compensation Policy	p. 5
Quality Programs and Additional Training	p. 6
Maintenance and Fuel Purchases	p. 7
Cargo	p. 8
Corporate Social Performance	p. 9
Selling and Redeeming Stock	p. 9
Loans	p. 10
Dividends	p. 11
Certificates of Deposit	p. 12
Acquisition of Aircraft	p. 12
Market Research	p. 14
Incident Response	p. 15
Changes in Markets Served	p. 15
Fare Sales	p. 16
Route Map	p. 21
Decision Information	p. 22
Aircraft Utilization and Scheduling	p. 22
Market Regions and Additional Costs	p. 23
Fare Sales and Demand	p. 24
Other Costs	p. 25
Values for Your Beginning Position	p. 27
Quarterly (Financial) Report of Your Starting Position	p. 28
Notes on the Quarterly Report	p. 31
Incidents	p. 37
Entering Decisions on the Student Disk	p. 57
Sample Screens for Entering Decisions	p. 59
Organizing Your Team	p. 61
Strategic Planning Process	p. 64
Management Audit and Stockholders' Report	p. 69
Peer Evaluation	p. 75
Mid-Continent Airline Case	p. 81
Decision and Analysis Forms	p. 91
Decision Forms	p. 103
Table of Contents provided by Syndetics. All Rights Reserved.