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EXCELLENCE IN BUS.COMM.-W/CD >

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ISBN-10: 0130193550

ISBN-13: 9780130193551

Edition: 1st

Authors: THILL

List price: $67.72
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For courses in Business Communication and Business Writing. This text presents the dynamics of business communication with a lively, conversational writing style that takes students inside leading companies to (1) learn the basic principles of business communication, (2) understand important communication issues, and (3) profit from up-to-date discussions of the latest developments. The goal is to successfully demonstrate how business communication works in the world, helping students to understand the concepts behind effective communication while they develop and refine their own skills. The first Canadian edition by Ava Cross retains the dynamic features of the original but adds a further…    
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Book details

List price: $67.72
Edition: 1st
Publisher: PEARSON
Publication date: 1/1/2001

Foundations Of Business Communication
Communicating Successfully in an Organization
Understanding Business Communication
Communicating Interculturally
Communicating Through Technology
The Writing Process
Planning Business Messages
Composing Business Messages
Revising Business Messages
Letters, Memos, And Other Brief Messages
Writing Direct Requests
Writing Routine, Good-News, and Goodwill Messages
Writing Bad-News Messages
Writing Persuasive Messages
Reports And Proposals
Writing Short Reports
Planning Long Reports
Completing Formal Reports and Proposals
Employment Messages
Writing Résumés and Application Letters
Interviewing for Employment and Following Up
Oral Communication
Listening, Interviewing, and Conducting Meetings
Giving Speeches and Oral Presentations
Format and Layout of Business Documents
Documentation of Reports Sources
Handbook: Fundamentals of Grammar and Usage
Correction symbols appear on the inside covers for easy reference
References