Consumer Behavior A Framework

ISBN-10: 0130169722
ISBN-13: 9780130169723
Edition: 5th 2001 (Abridged)
List price: $80.00
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Book details

List price: $80.00
Edition: 5th
Copyright year: 2001
Publisher: Prentice Hall PTR
Publication date: 7/20/2000
Binding: Paperback
Pages: 354
Size: 7.50" wide x 9.50" long x 0.75" tall
Weight: 1.232
Language: English

Michael S. Minor is professor of marketing and international business at the University of Texas, Pan American. He was educated at the University of North Carolina, American University, and Cornell and holds a PhD from Vanderbilt University. His research focuses on comparative consumer behavior, international marketing strategy, political risk, and the consumption of high-technology experiential products. He has published in the Journal of International Business Studies, the Journal of Consumer Marketing, International Studies of Management and Organization, the Journal of Services Marketing, International Business Review, Journal of Interactive Advertising, and elsewhere. He has written for business and popular media from PCWeek to Tennessee Business Magazine. He is past chairperson of the Consumer Behavior Special Interest Group, and past vice chair of the Technology and Marketing Special Interest Group of the American Marketing Association, as well as a former member of the Global Marketing SIG�s board of directors. He is active in DOCNET, the association of business doctoral program administrators. He serves on multiple editorial advisory boards and is the coauthor with John C. Mowen of several consumer behavior books. He has won multiple master�s-level teaching awards and was recently the doctoral program professor of the year. His consulting experience includes work for UNCTAD�s Division on Investment, Technology and Enterprise Development and several U.S. and state government agencies. He has reviewed grant proposals for the Research Council of Norway as well as several U.S. agencies. He lived in Asia for a number of years, and speaks Chinese. He relaxes by playing the mandolin and harmonica for the country/classic rock groups RiverRock and Coastlands.

Consumer Behavior: A Framework reflects this change in the following ways
Extensive coverage of how the Internet has widened the choices facing consumers
Extensive coverage of how Internet purchasers reveal a wealth of information to marketers
Numerous links to web sites via www.consumerbehavior.net

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