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Preface | |
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About the Authors | |
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The Business of Living: Getting the Big Picture | |
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Who is Working in Business Today? | |
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What is Your Role in A Diverse World? | |
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Diversity Is Real Life | |
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Ethnocentrism | |
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Diversity and Teamwork | |
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Living Your Role | |
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What Skills Can You Learn While Pursuing A Degree in Business? | |
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What Fields of Study are in Business Administration? | |
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Accounting | |
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Marketing | |
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Real World Perspective | |
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Management | |
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Finance | |
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Economics | |
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Information Systems | |
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How Can You Increase Your Chances for Success in the Business World? | |
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Internships | |
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Networking | |
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Business Skills Assessment | |
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Researching Industries and Companies | |
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MBA or Other Advanced Degrees | |
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Success in the Real World: Jamie Makuuchi | |
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Applications | |
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Case Study: Disney | |
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Internet Exercise | |
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Self-Awareness: Knowing Who You Are and How You Learn | |
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Is There One Best Way to Learn? | |
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How Can You Discover Your Learning Styles? | |
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Learning Styles Inventory | |
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Multiple Intelligences Theory | |
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Personality Spectrum | |
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What are the Benefits of Knowing Your Learning Styles? | |
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Study Benefits | |
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General Benefits | |
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Real World Perspective | |
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How Do You Explore Who You are? | |
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Self-Perception | |
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Interests | |
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Habits | |
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Abilities | |
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How Does Your Learning Style Affect Your Choice of Business Major and Career? | |
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Exploring Potential Majors | |
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Changing Majors | |
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Success in the Real World: Mary Hey | |
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Applications | |
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Case Study: Yahoo! | |
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Internet Exercise | |
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Goal Setting and Time Management: Mapping Your Course | |
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What Defines Your Values? | |
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Choosing and Evaluating Values | |
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How Values Relate to Goals | |
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How Do You Set and Achieve Goals? | |
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Identifying Your Personal Mission Statement | |
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Placing Goals in Time | |
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Linking Goals With Values | |
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What are Your Priorities? | |
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How Can You Manage Your Time? | |
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Building a Schedule | |
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Real World Perspective | |
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Time Management Strategies | |
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Why is Procrastination A Problem? | |
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Strategies to Fight Procrastination | |
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Success in the Real World: Frank Borman | |
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Applications | |
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Case Study: Nike | |
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Internet Exercise | |
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Critical and Creative Thinking: Tapping the Power of Your Mind | |
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What is Critical Thinking? | |
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Critical Thinking Is a Skill | |
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A Critical-Thinking Response to a Statement | |
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The Value of Critical Thinking | |
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How Does Your Mind Work? | |
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Mind Actions: The Thinktrix | |
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How Mind Actions Build Thinking Processes | |
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How Does Critical Thinking Help You Solve Problems and Make Decisions? | |
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Problem Solving | |
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Decision Making | |
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Why Shift Your Perspective? | |
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Real World Perspective | |
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Why Plan Strategically? | |
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How Can You Develop Your Creativity? | |
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Characteristics of Creative People | |
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Brainstorming Toward a Creative Answer | |
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Creativity and Critical Thinking | |
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Success in the Real World: Andy Lauer | |
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Applications | |
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Case Study: America Online | |
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Internet Exercise | |
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Reading and Studying: Maximizing Written Resources | |
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What are Some Challenges of Reading? | |
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Dealing With Reading Overload | |
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Working Through Difficult Texts | |
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Real World Perspective | |
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Managing Distractions | |
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Building Comprehension and Speed | |
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Why Define Your Purpose for Reading? | |
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Purpose Determines Reading Strategy | |
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Purpose Determines Pace | |
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How Can PQ3R Help You Study Reading Materials? | |
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Preview-Question-Read-Recite-Review (PQ3R) | |
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How Can You Read Critically? | |
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Use PQ3R to "Taste" Reading Material | |
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Ask Questions Based on the Mind Actions | |
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Shift Your Perspective | |
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Seek Understanding | |
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What Does Your Library Offer? | |
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Success in the Real World: Carol Walton | |
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Applications | |
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Internet Exercise | |
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Note Taking and Writing: Harnessing the Power of Words and Ideas | |
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How Does Taking Notes Help You? | |
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Recording Information in Class | |
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What Note-Taking System Should You Use? | |
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Taking Notes in Outline Form | |
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Using the Cornell Note-Taking System | |
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Creating a Think Link | |
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How Can You Write Faster When Taking Notes? | |
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Why Does Good Writing Matter? | |
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What are the Elements of Effective Writing? | |
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Writing Purpose | |
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Knowing Your Audience | |
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Real World Perspective | |
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What is the Writing Process? | |
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Planning | |
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Drafting | |
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Revising | |
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Editing | |
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A Final Checklist | |
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Success in the Real World: Stuart Scott | |
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Applications | |
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Case Study: Campbell Soup Company | |
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Internet Exercise | |
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Listening, Memory, and Test Taking: Taking In, Retaining, and Demonstrating Knowledge | |
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How Can You Become a Better Listener? | |
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Manage Listening Challenges | |
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How Does Memory Work? | |
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How Can You Improve Your Memory? | |
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Memory Improvement Strategies | |
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Mnemonic Devices | |
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How Can Tape Recorders Help You Listen, Remember, and Study? | |
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How Can Preparation Help Improve Your Test Scores? | |
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Identify Test Type and Material Covered | |
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Use Specific Study Skills | |
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Prepare Physically | |
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Conquer Test Anxiety | |
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Real World Perspective | |
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What Strategies Can Help You Succeed on Tests? | |
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Write Down Key Facts | |
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Begin With an Overview of the Exam | |
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Know the Ground Rules | |
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Use Critical Thinking to Avoid Errors | |
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Master Different Types of Test Questions | |
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How Can You Learn From Test Mistakes? | |
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Success in the Real World: Elizabeth Del Ferro | |
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Applications | |
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Case Study: Women in Business | |
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Internet Exercise | |
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Business Communication: Reporting Results | |
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How Does Self-Awareness Affect Communication? | |
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The Four Selves in Communication | |
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What is the Communication Process? | |
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Input | |
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Purpose | |
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Method | |
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Output | |
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Feedback | |
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What Makes Communication Difficult? | |
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What are the Keys to Effective Public Speaking? | |
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Conversation and Formal Presentations | |
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General Guides for Effective Presentations | |
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Use of Visuals | |
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How Do Nonverbal Clues Give Meaning in Communication? | |
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Gestures | |
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Facial Expressions | |
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Dress and Physical Appearance | |
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Context | |
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What are the Keys to Effective Business Writing? | |
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Letters and Memos | |
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Email | |
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Formal Reports | |
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Real World Perspective | |
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Success in the Real World: Monty Roberts | |
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Applications | |
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Case Study: Multilingual Work Force | |
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Internet Exercise | |
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Business Math: Finding Strength in Numbers | |
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What Math do You Need to Know? | |
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Arithmetic | |
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Fractions | |
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Proportions | |
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Decimals | |
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Ratios | |
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Percentages | |
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Interest and Compound Interest | |
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Word Problems | |
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Charting New Territory: How do You Use Graphs? | |
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The Pie Chart | |
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The Line Graph | |
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What is Breakeven Analysis? | |
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How Can You Use Spreadsheets? | |
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Real World Perspective | |
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Putting Math to Work: How Can You Create a Budget That Works? | |
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The Art of Budgeting | |
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A Sample Budget | |
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Savings Strategies | |
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Managing Credit Cards | |
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Success in the Real World: Scott Lehman | |
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Applications | |
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Case Study: Spreadsheet Practice | |
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Internet Exercise | |
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Moving Ahead: Building a Flexible Future | |
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How Can You Live with Change? | |
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Accept the Reality of Change | |
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Maintain Flexibility | |
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Adjust Your Goals | |
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What Will Help You Handle Failure and Success? | |
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Dealing With Failure | |
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Real World Perspective | |
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Dealing With Success | |
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Why Give Back to the Community and the World? | |
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Your Imprint on the World | |
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Valuing Your Environment | |
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Why is College Just the Beginning of Lifelong Learning? | |
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How Can You Live Your Mission? | |
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Live With Integrity | |
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Roll With the Changes | |
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Learn From Role Models | |
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Aim for Your Personal Best | |
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Success in the Real World: Dick Rutan | |
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Applications | |
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Case Study: Hewlett-Packard | |
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Internet Exercise | |
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Endnotes | |
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Index | |