International Marketing Strategy

Name: International Marketing Strategy
Price: 88.9 USD
Availability: InStock
ISBN: 9780130100573

ISBN-10: 0130100579

ISBN-13: 9780130100573

Edition: 3rd 1999

Authors: Frank Bradley

List price: $65.00

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This new edition features strengthened material on advertising, communication, and pricing. It also includes more real world examples of company globalisation issues.

Book details

List price: $65.00
Edition: 3rd
Copyright year: 1999
Publisher: Prentice Hall PTR
Publication date: 4/21/2000
Binding: Paperback
Pages: 504
Size: 6.50" wide x 9.00" long x 1.00" tall
Weight: 2.2
Language: English




The Decision to Internationalize


International Marketing in the Firm


Theories of the Firm in International Markets


Resources and Managerial Capacity


Strategic Options for the Firm



International Marketing Environment


Global, Regional and Emerging Markets


The Socio-Cultural Environment


Public Policy Environment


Creating Competitive Advantage



How the Firm Enters International Markets


International Markets and Customers


Analysis of International Competitors


Entering International Markets


Exporting


Competitive Alliances


Foreign Direct Investment



The International Marketing Programme


The Consumer Products Firm


The Industrial Products Firm


The Services Firm



Implementing the International Marketing


International Distribution Channels


Selling and Negotiating in International Markets


Managing International Marketing Operations