Practical Web Analytics for User Experience How Analytics Can Help You Understand Your Users

Name: Practical Web Analytics for User Experience How Analytics Can Help You Understand Your Users
Price: 11.27 USD
Availability: InStock
ISBN: 9780124046191

ISBN-10: 0124046193

ISBN-13: 9780124046191

Edition: 2013

Authors: Michael Beasley

List price: $44.95

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Description:

Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions UX professionals are faced with. Within this book you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users use a website. The book is organized according to the concerns UX practitioners face: analyzing how users move through a website, measuring the effectiveness of design changes, gathering information about users' information needs from what they search for, supporting usability testing findings and so on. This is the must-have resource you need to empower you to start…

Book details

List price: $44.95
Copyright year: 2013
Publisher: Elsevier Science & Technology
Publication date: 8/14/2013
Binding: Paperback
Pages: 256
Size: 7.50" wide x 9.21" long x 0.50" tall
Weight: 1.188
Language: English