Practical Web Analytics for User Experience How Analytics Can Help You Understand Your Users

ISBN-10: 0124046193

ISBN-13: 9780124046191

Edition: 2013

Authors: Michael Beasley

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Description:

Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions UX professionals are faced with. Within this book you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users use a website. The book is organized according to the concerns UX practitioners face: analyzing how users move through a website, measuring the effectiveness of design changes, gathering information about users' information needs from what they search for, supporting usability testing findings and so on. This is the must-have resource you need to empower you to start capitalizing on web analytics and analyze websites effectively. Understand web analytics, explained by a user experience practitioner Discover concrete information on how web analytics data support user research and user-centered design Learn how to frame questions in a way that lets you navigate through massive amounts of data to get the answer you needLearn how to gather information for personas, verify behavior found in usability testing, support heuristic evaluation with data, analyze keyword data, and understand how to communicate these finding with business stakeholders
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Book details

List price: $44.95
Copyright year: 2013
Publisher: Elsevier Science & Technology Books
Publication date: 8/13/2013
Binding: Paperback
Pages: 256
Size: 7.50" wide x 9.25" long x 0.50" tall
Weight: 1.386
Language: English

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