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| Acknowledgments | |
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| About the Author | |
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| Introduction | |
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| Introducing Writing for Interaction | |
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| Introducing the Information Experience | |
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| Introduction | |
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| What Is the Information Experience? | |
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| Summary | |
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| Design and Development Models and Processes | |
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| Introduction | |
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| What Are Design and Development Models? | |
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| Development Models | |
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| Development Model Phases and Information Experience Design | |
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| Working as a Team | |
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| Using a Team Decision Matrix | |
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| Summary | |
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| Understanding User Needs | |
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| Getting to Know Your Users | |
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| Introduction | |
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| Understanding Your Users | |
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| Identifying Your User Types | |
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| Business Applications and Their Users | |
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| Consumer Applications and Their Users | |
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| Summary | |
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| Gathering Data about Your Users | |
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| Introduction | |
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| Gathering the User Data | |
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| Creating User Surveys | |
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| Site Visits | |
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| Focus Groups | |
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| Talking to Customer Support | |
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| Gathering Information from the Internet | |
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| Analyzing Your Data | |
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| Summary | |
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| Creating Your Personas | |
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| Introduction | |
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| Creating the Task List | |
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| Categorizing User Tasks | |
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| Mapping Tasks and Categories to Target Users | |
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| Creating User Scenarios | |
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| Creating the Persona Biographies | |
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| Summary | |
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| Designing Your Information Experience Strategy | |
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| Understanding User Reading Patterns | |
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| Introduction | |
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| How Do Users Interact with Online Text? | |
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| What the Research Tells Us | |
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| Readability Scales | |
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| Summary | |
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| Applying Usability Principles to Your Writing | |
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| Introduction | |
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| Understanding Your Users' Information Needs | |
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| Understanding User Attributes | |
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| Understanding Information Attributes | |
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| Summary | |
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| Creating Writing Guidelines | |
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| Introduction | |
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| What Is a Style Guide | |
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| Denning Writing Style Guidelines | |
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| Typography Guidelines | |
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| Defiling Guidelines for Each Content Type | |
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| Summary | |
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| Creating Your Information Experience | |
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| Designing Your Information Strategy | |
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| Introduction | |
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| Understanding the Workflow Phases | |
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| Creating an Information Experience Strategy | |
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| Designing the Implementation Model | |
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| Defining Rings of Quality | |
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| Putting it All Together | |
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| Summary | |
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| Writing Text for Interaction | |
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| Introduction | |
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| The Four A's of Writing | |
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| Mapping Information to the User Workflow | |
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| Finding the Right Voice | |
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| Writing the User Interface Elements | |
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| General Text Guidelines | |
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| Summary | |
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| Writing for Diverse Audiences | |
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| Introduction | |
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| Writing Accessible Content | |
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| Writing for International Audiences | |
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| Summary | |
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| Evaluation | |
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| Evaluating Your Information Experience | |
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| Introduction | |
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| What Are You Reviewing For? | |
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| Planning Your Evaluation Strategy | |
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| Evaluation Methods | |
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| Summary | |
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| Review Check List | |
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| Festal Summary | |
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| Bibliography | |
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| Index | |