Intersection How Enterprise Design Bridges the Gap Between Business, Technology, and People

ISBN-10: 0123884357

ISBN-13: 9780123884350

Edition: 2012

Authors: Milan Guenther
List price: $30.99
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Description: When people book a flight, search for colleagues, place an order, or apply for a job today, they do it using a variety of digital technologies and media. These interactions with an organization have become the basis for any business success, connecting a business to customers, employees, vendors and partners. For the people being addressed, these systems are more than just tools or media: they act as the face of the organization.. Yet today, people find themselves dealing with an overwhelming mass of isolated information and disconnected IT tools that fail to make relevant information easy to find, functionality easy to use and goals easy to achieve.This book introduces a strategic design framework to consciously shape what people interacting with an organization will experience. This approach is called Enterprise Design. It cuts through the complexity of designing at an enterprise level to achieve consistency in the way an enterprise looks, behaves, and communicates with the help of business technology. The goal of this approach is to create an overarching design adapted for the various people and use contexts, ultimately leading to better individual experiences at each relevant touch point. The approach enables organizations to hide technical systems behind their purpose, making them less visible yet much more useful for people and business contexts they are designed for.The book is broken into three main parts. In the first part, Enterprise Design is explored and defined. In the second part, a conceptual design framework is laid out, and in the final part, details and methods of putting the framework into action are covered. Using this approach, businesses can make better design decisions, which result in an integrated system that provides relevant touch points for those interacting with them. This methodology will enable executives to apply design thinking and practice to strategic problems by bridging people, business, and technology viewpoints and turning this into concrete projects and programs.Provides a framework to leverage business technology for envisioning, delivering, and enhancing products and services as building blocks for an overarching enterprise experienceTeaches how to align and integrate business strategy, brand identity, and enterprise architecture initiatives to shape a consolidated enterprise-wide design strategy and practiceExplains how to implement the framework to rapidly assemble and deploy solutions such as portals, web sites, mobile or back office systems using reusable assets to create relevant touch points with people

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Book details

List price: $30.99
Copyright year: 2012
Publisher: Elsevier Science & Technology
Publication date: 10/22/2012
Binding: Paperback
Pages: 462
Size: 7.50" wide x 9.25" long x 0.75" tall
Weight: 0.528
Language: English

Introduction
Why did we call this book Intersection?
The story behind this book
Design, strategy, and the enterprise
Who Intersection is for
How Intersection is structured
How to use Intersection
Thoughts on Enterprise Design
The Relationship Challenge
Designing enterprises
Humanizing technology
→Information Systems
Case Study _ AEG
Blurring Boundaries
Innovating across domains and disciplines
Connecting the dots
→ Hybrid Thinking
Case Study _ La 27<sup>e</sup> R�gion
The Design-Minded Enterprise
About strategic design
The design competency
&#8594; Design in the enterprise
Design-Led Innovation
Case Study _ Apple
The Enterprise Design Framework
Framework Overview
Big Picture
Identity
&#8594; Branding
Architecture
&#8594; Enterprise Architecture
Experience
&#8594; Experience Design
Designing with Big Picture aspects
Case Study_IKEA
Anatomy
Actors
&#8594; Role Management
Touchpoints
&#8594; Touchpoint Orchestration
Services
&#8594; Service Design
Content
&#8594; Content Strategy
Designing with relationship elements
Case Study _VdA
Frames
Business
&#8594; Business Design
People
&#8594; Human-Centered Design
Function
&#8594; Requirements Engineering
Structure
&#8594; Domain-Driven Design
Designing with frames
Case Study_Jeppesen
Design Space
Communication
&#8594; Communication Design
Information
&#8594; Information Architecture
Interaction
&#8594; Interaction Design
Operation
&#8594; Business Architecture
Organization
&#8594; Organizational Design
Technology
&#8594; Technology Design
Designing the enterprise as a system
Case Study_SAP
Rendering
Signs
&#8594; Media Design
Things
&#8594; Industrial Design
Places
Architecture
Rendering the enterprise across channels
&#8594; Design Management
Case Study _ BBVA
The Enterprise Design Approach
Design Process
1 Prepare
Big Picture
Anatomy
2 Discover
Anatomy
Frames
3 Define
Frames
Design Space
4 Ideate
Design Space
Rendering
5 Validate
Rendering
Frames
6 Implement
Rendering
Anatomy
7 Deliver
Rendering
Big Picture
Case Study _Instagram
Design Program
Strategy
Themes
Practice
Framework
Outlook
The enterprise as a program
The social enterprise
Enterprise-The Next Generation
Index
References
The Team
Acknowledgements
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