Rob Shimonski (www.shimonski.com) is an experienced entrepreneur and an active participant in the business community. Rob is a best-selling author and editor with over 15 years experience developing, producing and distributing print media in the form of books, magazines and periodicals. To date, Rob has successfully created over 100 books that are currently in circulation. Rob has worked for countless companies to include CompTIA, Entrepreneur Magazine, Microsoft, McGraw Hill Education, Cisco, the National Security Agency and Digidesign. Rob has an extremely diverse background in the print media industry filling roles such as author, co-author, technical editor, copy editor and… developmental editor. Since print media shifted to the digital domain, Rob has focused the past decade on developing all of the needed skills to produce professional audio and video media. An expert in Digital Audio Workstation (DAW) design and video production, Rob has created over 500 different media packages to include commercials for TV, online advertising clips, audio podcasts and much more. Rob started to train others while in the US Marine Corps. Since, Rob has held a NY State teaching certificate as well as multiple trainer roles in colleges and trade schools across the world.Joe Celko served 10 years on ANSI/ISO SQL Standards Committee and contributed to the SQL-89 and SQL-92 Standards. Mr. Celko is author a series of books on SQL and RDBMS for Elsevier/MKP. He is an independent consultant based in Austin, Texas. He has written over 1200 columns in the computer trade and academic press, mostly dealing with data and databases.