Letting Go of the Words Writing Web Content That Works

ISBN-10: 0123859301

ISBN-13: 9780123859303

Edition: 2nd 2012

List price: $49.95 Buy it from $37.11
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Description: Web site design and development continues to become more sophisticated an important part of this maturity originates with well laid out and well written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she  shared in the first edition is included with numerous new examples. New information on content strategy for web sites, search engine optimization (SEO), and social media will enhance the book's content making it once again the only book you need to own to optimize your writing for the web.New material on content strategy, search engine optimization, and social mediaLots of new and updated examplesMore emphasis on new hardware like tablets, iPads, and iPhones

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Book details

List price: $49.95
Edition: 2nd
Copyright year: 2012
Publisher: Elsevier Science & Technology Books
Publication date: 8/14/2012
Binding: Paperback
Pages: 368
Size: 7.50" wide x 9.25" long x 1.00" tall
Weight: 1.958
Language: English

Janice (Ginny) Redish has been helping clients and colleagues communicate clearly for more than 20 years. For the past ten years, her focus has been helping people create usable and useful web sites. A linguist by training, Ginny is passionate about understanding how people think, how people read, how people use web sites - and helping clients write web content that meets web users' needs in the ways in which they work. Ginny loves to teach and mentor - and to practice what she preaches. She turns research into practical guidelines that her clients and students can apply immediately to their web sites. Ginny's earlier books received rave reviews for being easy to read and easy to use, as well as comprehensive and full of great advice. She is co-author of two classic books on usability: * A Practical Guide to Usability Testing (with Joseph Dumas) * User and Task Analysis for Interface Design (with JoAnn Hackos) She is also the author of the section on writing on www.usability.gov. Ginny's work and leadership in the usability and plain language communities have earned her numerous awards, including the Rigo Award from the ACM Special Interest Group on the Design of Communication and the Alfred N. Goldsmith Award from the IEEE Professional Communication Society. Ginny is a Fellow of the Society for Technical Communication and a past member of the Board of Directors of both the Society for Technical Communication and the Usability Professionals' Association.

Content! Content! Content!
Planning: Purposes, Site Visitors, Site Visitors' Conversations
Content Strategy
Designing Your Web Pages for Easy Use
Starting Well: Home Pages
Getting There: Pathway Pages
Breaking up and Organizing Content
Satisfying Visitors' Conversations
Writing Successful Marketing Copy
Announcing Your Topic With a Clear Title
Breaking Up Your Text with Headings
The New Life of Press Releases
Writing the conversation
Using Lists and Tables
Legal Information Can Be Clear
Writing Useful Links
Using Illustrations Effectively
Getting from Draft to Final
Creating an Organic Style Guide
Practicing User-Centered Design
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