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Marketing Island Destinations

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ISBN-10: 0123849101

ISBN-13: 9780123849106

Edition: 2010

Authors: Acolla Lewis-Cameron, Sherma Roberts

List price: $58.95
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Description:

Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socioeconomic phenomenon. Competition for a share of the tourism market has intensified as rapid tourism developments have been undertaken by various destinations in an attempt to reap those economic benefits from one of the world’s leading industries. The growth in tourism has propelled significant changes in the way in which destinations are managed and marketed. The challenge for many small island destinations is how to become or remain competitive. It is against this…    
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Book details

List price: $58.95
Copyright year: 2010
Publisher: Taylor & Francis Group
Publication date: 10/13/2010
Pages: 172
Size: 0.60" wide x 0.90" long
Language: English