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| Preface | |
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| Foreword | |
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| Contributors | |
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| Small Island Developing States: Issues and Prospects | |
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| Introduction | |
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| Definitions of SIDS | |
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| Traditional Perspectives on SIDS | |
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| New Perspectives on Small Island Developing States | |
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| Tourism Flows to SIDS - Implications for Competitiveness and Destination Marketing | |
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| Conclusion | |
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| Strategic Destination Marketing: The Key to a Competitive Advantage | |
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| Introduction | |
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| A Changing Global Marketplace | |
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| A Strategic Marketing Response | |
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| Conclusion | |
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| Rebranding Norfolk Island - Is it Enough to Rebuild Visitor Numbers? | |
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| Previous Research | |
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| Generations | |
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| The Norfolk Island Tourism Industry | |
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| Rebranding Norfolk Island | |
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| Conclusion | |
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| Discussion Questions | |
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| British and French Visitors' Motivations and Images of Mauritius: A Qualitative Approach | |
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| Introduction | |
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| Mauritius: Key and Star of the Indian Ocean | |
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| Theoretical Framework | |
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| Conclusion | |
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| Discussion Questions | |
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| Market Positioning: The case of Barbados | |
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| Introduction | |
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| Market Positioning | |
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| Product Differentiation | |
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| Tourism Development in Barbados | |
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| Barbados' Attributes and Image | |
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| Destination Attributes/Marketing Policy Convergence | |
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| Conclusion | |
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| Discussion Questions | |
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| Investigating Marketing Opportunities of a Politically Challenged Island Destination: The Case of North Cyprus | |
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| Introduction | |
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| The Competitive Destination | |
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| Background of Political Dispute in Cyprus | |
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| An Overview of Tourism in the Island of Cyprus | |
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| Tourism Development in North Cyprus and Available Potential Segments | |
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| Current Trends in North Cyprus | |
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| Marketing North Cyprus | |
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| Future Directions | |
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| Conclusions | |
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| Discussion Questions | |
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| E-Marketing: An Evaluation of Tobago's Official Tourism Website | |
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| Introduction | |
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| Tourism Development in Tobago | |
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| The Changing Role of DMOs | |
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| Destination Websites as an Online Marketing Tool | |
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| Evaluating the Tobago Website | |
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| Recommendations and Conclusion | |
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| Discussion Questions and Exercises | |
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| Strategic Destination Marketing, Nagigi Style: Olivia's Homestay in Fiji | |
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| Introduction | |
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| Case Study: Olivia's Homestay | |
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| Strategic Destination Marketing, Nagigi Style: Kere Kere, Intuition and Initiative | |
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| Summary | |
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| Key Issues | |
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| Discussion Questions | |
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| Tourism, Destination Imaging and the 'New' Paradigm: Rebranding Paradise in the Hawai'ian Islands | |
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| Introduction | |
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| Tourism Development in Hawai'i | |
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| Post-War Tourism and the Kama'aina Elite | |
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| Tourism in Hawai'i Today | |
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| Marketing Hawai'i: The HVCB and the HTA | |
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| A New Paradigm and the State of Hawai'i | |
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| Local Voices: A New Kind of Tourism | |
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| Conclusions | |
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| Discussion Questions | |
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| St Kitts and Nevis Marketing Strategies | |
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| Introduction | |
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| Tourism Development and Marketing in SKN | |
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| Marketing and Promotional Strategies for St Kitts | |
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| Branding St Kitts | |
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| Marketing Niche Products in St Kitts | |
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| Marketing the Events Segment in St Kitts | |
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| Strategic Partnerships in Destination Marketing for St Kitts | |
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| Tourism Development in Nevis | |
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| Target Market for Nevis | |
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| The Branding Strategy of Nevis | |
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| Nevis' Communication and Distribution Tools | |
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| Challenges Facing the Twin-Island Destination | |
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| The Way Forward | |
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| Discussion Questions | |
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| Port-of-Spain: The Meetings and Conventions Capital of the Southern Caribbean | |
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| Introduction | |
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| The Meetings and Conventions Industry | |
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| Trinidad: The Tourism Environment | |
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| The Meetings and Conventions Industry in Trinidad | |
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| The Marketing Strategy | |
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| Conclusion | |
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| Discussion Questions | |
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| Weathering the Storm - Crisis Marketing for Small Island Tourist Destinations | |
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| Introduction | |
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| The Caribbean Tourism Environment | |
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| Crises and Tourist Destinations | |
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| Destination Brand Equity and Crises Impacts | |
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| Crisis Mitigation and Recovery | |
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| Quadrant 1: High Destination Brand Equity/Exogenous Crisis | |
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| Quadrant 2: Low Destination Brand Equity/Exogenous Crisis | |
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| Quadrant 3: High Destination Brand Equity/Endogenous Crisis | |
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| Quadrant 4: Low Destination Brand Equity/Endogenous Crisis | |
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| Conclusion | |
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| Discussion Questions | |
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| The Competitive Island Destination | |
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| Introduction | |
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| SIDS Realities | |
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| Strategic Marketing Response | |
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| A Clear Identity | |
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| Effective Use of Marketing Tools | |
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| Armed for Crisis | |
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| Conclusion | |